JustFab Announces 50% Quarterly Growth, Compelling New Features and Pricing, and Global Expansion

Innovative Fashion Service Offers New Options for Greater Purchasing Flexibility; Develops First-of-its-kind Member Community Featuring New Customer Perks

Apr 26, 2012, 10:07 ET from JustFab

EL SEGUNDO, Calif., April 26, 2012 /PRNewswire/ -- JustFab, the innovative fashion styling service and contemporary fashion brand, today announced it has attracted more than six million members in just two years, making it one of the fastest growing companies in the space. This translates to record revenue growth, which increased by 50 percent in Q1 over Q4, selling more than 200,000 pairs of shoes and bags in just one month. Capitalizing on the tremendous momentum in the U.S., and its recent success with JustFab Canada, the company is launching JustFab Germany this week.

JustFab, led by co-CEOs Adam Goldenberg and Don Ressler, is poised to dominate fashion subscription services -- adding more than 500,000 new members each month and more unique visitors and page-views than anyone in the industry (according to data from Compete.com).

"It's thrilling that in less than 2 years, we have become one of the fastest growing fashion brands," said Mr. Ressler, co-CEO. "Our commitment to the quality of our product and personalization for our styling service has made it possible to sell 2.5 million pairs of shoes this year."

"Our value proposition clearly resonates with millions of customers," said Mr. Goldenberg, co-CEO of JustFab. "We make every effort to reward the support of our loyal customers and to attract new audiences by having the best selection of shoes, accessories and apparel at the best price. With expanded purchasing options, additional VIP perks, and the creation of our innovative user community, JustFab will only continue its remarkable surge as a leading player in fashion commerce."

JustFab Launches Industry First Online Community, New Pricing and Benefits
With this announcement, JustFab also becomes the first in the industry to launch its own online community that creates a space for all members to upload photos and get style advice from other members as well as from JustFab style panel experts. Additionally, JustFab is extending its support services so that all members have access to fashion consultants 24/7.

As JustFab's VIP monthly subscription service booms, the company will continue to add more benefits, including:

  • Exclusive access to special promotions and product categories along with first access to new styles
  • 15% off anything at Heels.com, now part of the JustFab network
  • Loyalty rewards points, redeemable for product available on JustFab
  • 2-day guaranteed shipping for $4.95 (2-day shipping is $7.95 for non VIPs)

Additionally, JustFab has added pay-as-you-go pricing to give consumers the option to try the service before they commit to the subscription model. Now JustFab shoes and other items can be purchased directly from www.justfab.com for retail pricing as well as through various retail partners.

Right Time for Expansion as Customer Base and Revenue Skyrockets
Building on its explosive customer growth, JustFab has expanded into Germany, with offices in Berlin which will serve as the European base office. JustFab Germany, www.JustFab.de, features the same high quality products and the personalized styling service upon which the U.S. business was founded. The new division has also partnered with top German stylists, bloggers and vloggers to round out its style panel.

With a full team based in Berlin and warehouse facilities in Gotha, JustFab Germany opens just one month after the highly successful launch of JustFab Canada. JustFab now employs more than 320 people worldwide, with a new facility in Los Angeles that features creative space and a full studio for in-house production. The company also runs its own state-of-the-art fulfillment center in Louisville, KY, and another dedicated office in Charlotte, NC that is home to the fashion consultants and its recently acquired Heels.com.

To learn more about all that JustFab has to offer members and new shoppers, please visit www.justfab.com.

About JustFab

JustFab (www.JustFab.com) is an online fashion styling service and lifestyle fashion brand that offers members a fun and engaging personalized shopping experience lead by President and Creative Director, Kimora Lee Simmons. Members of the fashion membership service are given the celebrity treatment every month as they receive a customized selection of shoes and handbags, handpicked by personal stylists, along with the JustFab essentials including denim and sunglasses. Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFab fashion consultants for expert advice. At $39.95 an item for VIP members, JustFab offers high-fashion looks off the runways at affordable prices and shipping is always free.