JustGiving Appoints RAPP as CRM Partner

LONDON, November 7, 2014 /PRNewswire/ --

JustGiving, the world's social platform for giving, has appointed RAPP as its CRM partner in the UK.

Following a pitch against undisclosed agencies, RAPP has been appointed to support JustGiving in its mission to connect causes with people who care as it launches a new social platform for giving.

JustGiving's new platform allows anyone to see the amazing things their friends are doing for the causes they care about. RAPP will help JustGiving to connect fundraisers' activity across all channels, from email to mobile and social.

Charles Wells, CMO of JustGiving, commented: "JustGiving is going through an extremely exciting period of innovation as we become a social platform for giving. Understanding our users' behavior and giving them a seamless experience across all channels is an incredibly important piece of that puzzle. We're delighted to have RAPP on board."

Carolyn Stebbings, managing partner, RAPP, said: "JustGiving are leading the way in revolutionising giving. Their ambition to really understand consumer behaviour to create a fully connected online real time experiences across social, mobile and email, is incredibly exciting."

Since launching in 2001, JustGiving has helped over 22 million people to raise £2bn billion for over 13,000 charities. Over 10 million people are now registered with the platform.

The new JustGiving social platform is being rolled out in the coming weeks and users can sign up for early access by visiting http://www.justgiving.com/bethefirst.

About RAPP 

RAPP (http://www.RAPP.com) is the world's leading customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. The multichannel network is comprised of more than 50 offices in 30 countries. RAPP is a part of the DAS Group of Companies, a division of Omnicom Group Inc.

About The DAS Group of Companies 

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Media contacts 

RAPP: [email protected] / +44-(0)20-8735-8000

SOURCE RAPP