Justin Boots and Cowtown Coliseum Carry a Fort Worth Legacy Forward

FORT WORTH, Texas, Sept. 9, 2026 /PRNewswire/ -- For more than a century, Cowtown Coliseum and Justin Boots have been woven into the history and identity of Fort Worth. Though their stories began independently, their paths have crossed throughout the decades, connecting two Fort Worth icons through rodeo, Western culture, civic leadership and a shared commitment to the traditions that have earned the city its reputation as "Where the West Begins." 

From the opening of Cowtown Coliseum in 1908 to Justin Boots' arrival in Fort Worth in 1925, both institutions have played an important role in shaping the Western lifestyle associated with the city and its Stockyards. 

Building on more than a century of shared history, Justin Boots and Cowtown Coliseum are beginning a new chapter with a partnership that brings the Justin brand back to a prominent presence throughout the historic arena. The new contract reconnects Justin with a venue that has long been intertwined with the brand's roots in rodeo and Western culture, creating opportunities to celebrate that history while supporting the next generation of Western sport. Through its renewed presence, Justin will continue to honor the legacy of the Coliseum and its role in Fort Worth's Western heritage while strengthening its connection to the athletes, fans and community that make the Stockyards a destination for Western culture. 

As these organizations look to the future, their century-plus legacies provide a foundation for preserving and reimagining Western heritage. From maintaining historic venues and supporting the evolving traditions of rodeo and ranching to championing local craftsmanship, these efforts honor the past while ensuring its traditions remain meaningful to generations to come. 

ABOUT JUSTIN

Justin is a brand of Western footwear, apparel, and accessories that was founded in 1879 by H.J. Justin. The company is headquartered in Fort Worth, Texas, and produces a variety of boots for both men and women, including cowboy boots, cowgirl boots, work boots, ostrich boots, roper boots, and casual shoes. Justin also offers a wide range of men's, women's and kids' apparel and accessories, including cowboy hats, jeans, belts, handbags, and more. Justin is known for its high-quality craftsmanship and use of premium materials and has a reputation for being a trusted brand in the western market. For more information, visit justinboots.com. 

Facebook: @JustinBoots | Twitter: @JustinBoots | Instagram: @JustinBoots_ | TikTok: @justin_boots 

SOURCE Justin Boots