Technavio estimates that the K-12 testing and assessment market size is expected to grow by USD 8.24 billion from 2020 to 2025. The growth momentum of the market will accelerate at a CAGR of 10.19% during the forecast period.
Get a comprehensive report summary describing the market size and forecast along with research methodology. The FREE sample report is available in PDF format
Vendor Landscape
The K-12 testing and assessment market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market. There are many local and international players in the market. A large number of vendors are from the Americas, owing to the increasing need for personalized testing and government initiatives regarding assessment and testing solutions. Many vendors have a strong geographic presence, with centers across multiple cities in various economies. Educational institutions are automating their processes to simplify their digital learning environment and developing an economical cost structure. Several players in the market have been providing educational technology and services for a long time. Vendors are increasingly showing interest in APAC and the Middle East and Africa, as a significant amount of revenue is expected to generate from these regions. Some of the key vendors operating in the market include CogniFit Ltd., Educational Testing Service, Edutech, Instructure Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., and Pearson Plc.
The report provides a full list of key vendors, their strategies, and the latest developments. Request a FREE PDF Sample Now
Market Segmentation
The K-12 testing and assessment market has been segmented by product into curriculum-based testing and non-curriculum-based testing. Among these, the curriculum-based testing segment will account for the highest market growth. These advertisements have a stronger audio-visual effect, which gives viewers a positive product impression.
By geography, the market has been segmented into North America, Europe, APAC, South America, and the Middle East and Africa. North America will have the highest market growth during the forecast period. The growth of this region is attributed to factors such as the increasing number of government initiatives to improve the quality of education and the overall development of students.
Learn about the contribution of each segment summarized in concise infographics and thorough descriptions. View a FREE PDF Sample Report
Key Drivers and Trends
The increasing use of analytics will drive the growth of the K-12 testing and assessment market during the forecast period. The concept of learning analytics is gaining traction in the market owing to technological advances and the increasing use of Big Data. This helps schools in providing a personalized form of teaching. The learning analytics model also helps in predicting the progress and outcomes of individual students.
The increasing emphasis on formative learning tools is a trend in the market. Formative learning enables teachers to act as a facilitator. This method is used to find the learner's weakness and provide feedback. Many educators are investing in various formative assessment tools, with the rise in the adoption of digital content and the growing popularity of online learning, to improve their teaching methods. Teachers can provide quick feedback to students by using formative learning tools.
Apart from the increasing emphasis on formative learning tools, many other trends are also shaping the future of the market. View a FREE PDF Sample Report to learn about these trends
Similar Reports
K-12 Online Tutoring Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025
K-12 Instruction Material Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025
K-12 Testing and Assessment Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.19% |
Market growth 2021-2025 |
USD 8.24 billion |
Market structure |
Fragmented |
YoY growth (%) |
9.75 |
Regional analysis |
North America, Europe, APAC, South America, and MEA |
Performing market contribution |
North America at 46% |
Key consumer countries |
US, China, UK, Germany, and Canada |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
CogniFit Ltd., Educational Testing Service, Edutech, Instructure Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., Pearson Plc, Providence Equity Partners LLC, Scantron Corp., and Think and Learn Pvt. Ltd. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Browse Consumer Discretionary Market Reports
Table of Contents
Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2020
- Market outlook: Forecast for 2020 - 2025
Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Product
- Market segments
- Comparison by Product
- Curriculum-based testing - Market size and forecast 2020-2025
- Non-curriculum-based testing - Market size and forecast 2020-2025
- Market opportunity by Product
Market Segmentation by Method
- Market segments
- Comparison by Method
- Blended method - Market size and forecast 2020-2025
- Online method - Market size and forecast 2020-2025
- Traditional method - Market size and forecast 2020-2025
- Market opportunity by Method
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2020-2025
- Europe - Market size and forecast 2020-2025
- APAC - Market size and forecast 2020-2025
- South America - Market size and forecast 2020-2025
- MEA - Market size and forecast 2020-2025
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Vendor landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- CogniFit Ltd.
- Educational Testing Service
- Edutech
- Instructure Inc.
- MeritTrac Services Pvt Ltd.
- NIIT Ltd.
- Pearson Plc
- Providence Equity Partners LLC
- Scantron Corp.
- Think and Learn Pvt. Ltd.
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
Newsroom: newsroom.technavio.com/news/k-12-testing-and-assessmentmarket
SOURCE Technavio
Share this article