Kahlua® Inspires Consumers to Shake-Up Their Summer Cocktail and Entertaining Routine

NEW YORK, May 19, 2014 /PRNewswire/ -- With Memorial Day just a few days away, Kahlua®, the classic rum and coffee liqueur, is putting a stake in summer with the new Kahlua Summer Shake-Up campaign. From casual dinner parties, to backyard BBQs, and everything in between, Kahlua is out to inspire consumers to shake things up this season – do things a little differently – through engaging digital content and interactive experiences all summer long.

To launch the campaign, the brand is sponsoring the New York magazine and Vulture multi-city, summer-long Kahlua Summer Shake-Up Movie Blend Series, with kick-off in New York City aboard the iconic Intrepid Sea, Air & Space Museum. With a series of themed frozen and iced cocktail bars on-deck, guests will enjoy all of the classic Kahlua cocktails followed by a screening of a summer movie classic. The outdoor cocktail and movie screening event will be hosted by actress Jes Macallan, who stars on the ABC drama Mistresses and is best known for her chic style and sassy personality.

"We have always embraced Kahlua as a classic cocktail liqueur, but this season, we're excited to shake things up a bit for our fans," said Brian Mequet, Vice President, Rum and Liqueurs, Pernod Ricard USA. "We want to show consumers that there is a retro-cool way to do summertime cocktails and parties. Our Kahlua Summer Shake-Up campaign will inspire you to whip, shake and mix-up all of your favorite activities."

The Kahlua brand will feature classic summer cocktail parties and movie screenings through a unique and non-traditional series of events in select markets across the country.

To continue to drive engagement and education around how consumers can shake-up their own summer routine, the Kahlua social media channels will serve as the hub of entertaining and cocktailing inspiration. Through a series of static and dynamic digital content to be posted across Facebook, Twitter, Instagram, Pinterest and the Kahlua newsletter, the brand will share all of the essentials to playing the perfect party host by putting a fun, new twist on summer entertaining.

To learn more about the Kahlua Summer Shake-Up, use the hashtag #KahluaSummer and visit us at www.Facebook.com/Kahlua, www.Twitter.com/KahluaUS, www.Instagram.com/KahluaUS and www.Pinterest.com/Kahlua.

Shake-Up Your Summer with these Signature Recipes
Join Kahlua in taking it back to the classics with these signature cocktail recipes:

Kahlua Frozen Mudslide
1 part Kahlua
1 part ABSOLUT^® Vodka
1/2 part Irish cream liqueur
1 part vanilla ice cream

In a blender add ice, Kahlua, ABSOLUT, cream and ice cream and blend. Rim the inside of your glass with chocolate syrup and pour into a hurricane glass.

Kahlua Bushwacker
1 part Kahlua
2 parts cream of coconut
1/2 part dark rum
1/2 part Hiram Walker^® Dark Creme de Cacao
2 parts milk

Combine all ingredients with ice in a blender. Blend well and serve in a specialty glass.

Kahlua Iced Coffee
2 parts Kahlua
2 parts chilled iced coffee
1 part milk or cream

Pour Kahlua into a highball glass filled with ice. Add coffee and milk or cream.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: http://www.acceptresponsibility.org.

SOURCE Pernod Ricard USA