NEW YORK, April 22, 2014 /PRNewswire/ -- Kapitall, the next-gen investing destination, today announced the launch of 'Klub Kapitall,' the first-ever customer loyalty program within the brokerage industry. Emulating popular frequent flyer programs, Klub Kapitall rewards active users with lower trade commissions and reduced pricing on items in the Kapitall store, including the ability to buy commission-free trades.
"As a company, we are focused on disruptive innovation in an attempt to revolutionize the investing experience and reward our customers," said Kapitall CEO Jarrett Lilien. "Klub Kapitall is our latest innovation."
All active brokerage accounts qualify to join Klub Kapitall, beginning at Member Status. As points are earned and accumulated through engagement with the platform, members can upgrade to Bronze, Silver, and Gold Status — and ultimately the highest status upgrade: Diamond.
Diamond members receive greater benefits and rewards, including a lifetime benefit of $5 commission — saving close to 30% on every trade. As Kapitall CMO Pascal Ehrsam points out: "Diamonds are forever, so is our Diamond Status." Additionally, members can acquire any of the five statues via thirty-day passes through the Kapitall Store by using the platform's virtual currency, Koins.
This announcement follows several company milestones over the past few months in addition to having several more celebrations in the pipeline. Kapitall just passed the 200,000th member mark, having added over 14,000 new members in the month of March. The increased membership comes on the heels of a 700% increase in added members from January to March.
Kapitall also launched an innovative brand campaign in early April, featuring history's most iconic revolutionaries, which is running nationally through the summer, and is expected to generate over 50 million monthly impressions through YouTube, Facebook, Twitter, Yahoo! and Google.
Kapitall also offers themed and celebratory free trade commission promos regularly. For Earth Day, Kapitall is offering one commission-free trade for stocks that are listed in the 'Earth Week Lists' on Kapitall.com.
For more information on Kapitall and their loyalty rewards program Klub Kapitall, click here.
About Kapitall Kapitall is the new way to invest, opening up the next category in the marketplace for engaging and accessible investing. Founded in 2008 by video game entrepreneur Gaspard de Dreuzy and financial technologist Serge Kreiker, Kapitall uses the gaming experience to break the established online trading mold. Jarrett Lilien, former E*TRADE President and COO, joined the team as CEO in 2012. Based in SoHo, New York, Kapitall has more than 200,000 members. For more information, visit www.kapitall.com, learn more about the team here, or visit Kapitall Wire for education and investing ideas. For the latest news, follow Kapitall on Facebook, Twitter and LinkedIn.
2014 All rights reserved. New Kapitall Holdings, LLC ("Kapitall"). Kapitall Wire is a division of New Kapitall Holdings LLC. Kapitall Generation, LLC is a wholly owned subsidiary of New Kapitall Holdings, LLC. Securities products are offered through Kapitall Generation, LLC, member FINRA/SIPC.