Kargo Launches Karlo, Opening Agentic Media Buying to Smaller Teams and Businesses

Karlo brings connected video and cross-platform campaign capabilities that previously required enterprise-scale budgets and teams to a wider set of advertisers

NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Kargo today announced the general availability of Karlo, a self-serve agentic media buying platform built for smaller teams and businesses. Karlo gives smaller teams and businesses direct access to the same creative and media technology Kargo has built over two decades, in a simplified, self-serve format designed for their size and speed.

Karlo is powered by two core technologies: Creative Science^®, grounded in decades of Kargo's proprietary cross-platform performance data, and Media Intelligence, which combines premium audience data with Kargo's contextual signals. Smaller teams can use the platform to plan, create, and activate campaigns across the open web, CTV, and social from one system, bringing Karlo's "One Platform. Every Screen." approach to a wider set of advertisers.

Karlo gives smaller businesses a way to run connected video campaigns that previously required enterprise-scale budgets and staff. Setup takes minutes, campaigns can be launched and adjusted, and reporting lives in one place, all from a single self-serve platform.

"Most of the agentic tools launching right now are built around bidding and targeting, functions that were already pretty well-automated," said Harry Kargman, founder and CEO of Kargo. "Creative usually sits outside that loop, untouched, even though it's the biggest lever on performance. Karlo takes the creative a business already has and incorporates it into decision-making, scoring, and adjustments, alongside targeting and bidding, in real time. Smaller teams get the same advantage our biggest clients have had for years, without needing the budget or staff they'd normally need to get there."

In a campaign with the Ad Council for its "Love, Your Mind" mental health initiative, Karlo was used to reach adults who tend to disengage from traditional mental health messaging. The campaign drove a 21% lift in ad recall and a 10% lift in aided awareness.

Karlo takes a different approach: instead of setting up separate buys, often with multiple buyers, for CTV, social, and the open web, the platform brings all three into one flow built around a single audience target. It evaluates creative performance alongside media decisions and uses the results to improve campaigns while they're running, so advertisers don't need a dedicated analyst to monitor the account.

Smaller teams can start with existing marketing or briefing documents, or use natural-language prompts to set campaign goals, build audiences, and manage campaigns without learning the workflows of multiple buying platforms. Karlo's contextual technology helps determine where and when ads should appear based on what people are engaging with, adding another layer beyond traditional audience segments and giving smaller advertisers a level of targeting precision usually reserved for bigger budgets.

"Karlo gave us an innovative way to meaningfully engage an audience that can truly benefit from mental health messaging and resources," said DJ Perera, chief media officer at the Ad Council. "This partnership is a powerful example of how the Ad Council's Mental Health Initiative leverages the best of marketing, media, and AI technology to improve mental health outcomes for those who are struggling."

Karlo is available today. To learn more, visit karlo.com.

About Kargo
Kargo is an advertising platform that brings creative and premium media together to improve performance across screens. We combine high-impact creative with precision targeting and 100% premium inventory across CTV, social, the open web, and retail media. Our proprietary AI and Creative Science^® technology power that combination, helping brands drive measurable, full-funnel results while simplifying execution. Founded in 2003, Kargo is a global company headquartered in New York, with offices across the US, APAC, and Europe.

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SOURCE Kargo