EAST RUTHERFORD, N.J., Oct. 21 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's leading public relations firms, announced today that Kas Rigas joins the firm as a senior vice president in its Consumer Lifestyle Marketing practice. Rigas brings more than fifteen years of experience as a senior communications executive developing and implementing major public relations campaigns for iconic lifestyle and luxury brands.
"Kas is a great addition to the leadership team of our consumer lifestyle marketing practice. She brings an impressive range of experience to our team and a proven track record that includes successful integrated marketing and social media programs for some of the world's most recognized consumer and luxury brands," said Michael W. Kempner, president and CEO of MWW Group.
Prior to joining MWW Group, Rigas served as senior vice president at DKC Public Relations and Integrated Marketing where she was responsible for providing strategic counsel to senior executive teams on overall brand management. While at DKC, Rigas worked with global companies including American Greetings, BBC, Discovery Channel, FAO Schwarz and Tropicana, among many others.
Prior to DKC, Rigas worked at Ruder Finn developing strategic global, regional, and local communications programs. At Rubenstein Associates she represented BMW of North America and spearheaded the launch of the MINI Cooper, one of the most successful launches in recent automotive history. Formerly Rigas served as a senior consultant for GPC Communications (now Fleishman-Hillard Canada).
About MWW Group
MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).
SOURCE MWW Group