Kashi Company and RecycleBank Announce 'Points for Planet' Partnership

Promotion Encourages Sustainable Consumption and Champions America Recycles Day: A Keep America Beautiful Program

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Nov 15, 2010, 11:03 ET

LA JOLLA, Calif., Nov. 15, 2010 /PRNewswire/ -- Kashi Company, the premier natural food and lifestyle company, and RecycleBank®, the premier green rewards program that motivates and incentivizes people to recycle, today announced Kashi's participation in RecycleBank's 'Points for Planet' platform, as well as its support of America Recycles Day: A Keep America Beautiful Program. The partnership will encourage sustainable forms of consumption, raise awareness for America Recycles Day and inspire more people to recycle.

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From now through June 30, 2011, the "Recycle This Box to Get Rewards" promotional callout inviting people to enter a code online at www.recyclebank.com/kashi as a pledge to recycle the box appears on all Kashi Organic Promise® biscuit cereal boxes, including Autumn Wheat®, Cinnamon Harvest®, and Island Vanilla®. In exchange for entering this code, individuals will earn 15 RecycleBank points per box, redeemable for various rewards from local and national business partners, including coupons for Kashi® cereal.

"Through our partnership with RecycleBank, we have an ideal opportunity to help educate people on the importance of recycling paperboard packaging to support our environment," said Jeff Johnson, senior nutritionist and natural lifestyle expert. "Paper is one of the easiest materials to recycle, yet paper and paperboard make up more than 30 percent of our landfills. At Kashi, we realize that recycling isn't the only way to green our planet, but it is one of the many actions that can make a positive impact. This RecycleBank program presents a unique opportunity to help drive waste down in a way that is measurable and rewards people for helping the overall recycling cause."

Founded in 1997 and held on Nov. 15, America Recycles Day is the only nationally recognized day dedicated to encouraging Americans to recycle.

"We are thrilled to work with a pioneering company like Kashi, which shares our mission and vision to promote a more environmentally responsible lifestyle," said Ian Yolles, chief marketing officer, RecycleBank. "We understand that one company can't always do it alone, so we're always looking for new ways to partner with like-minded companies in order to make our voice stronger. By putting RecycleBank 'Points for Planet' on their packaging, Kashi is helping educate and motivate consumers nationwide to recycle."

About RecycleBank

RecycleBank® motivates consumers and communities to take positive environmental actions that lead to a more sustainable future. Through its curbside recycling program and digital platform, RecycleBank incentivizes environmentally preferable behaviors with points that can be redeemed for discounts and rewards from participating local and national business partners. Through brand partnerships, consumer education and innovation, the company is helping to create a culture that encourages more sustainable consumption by increasing household recycling, reducing household energy usage and landfill diversion. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, RecycleBank is headquartered in New York City. For more information, visit www.recyclebank.com.

About Kashi Company

Founded in 1984, Kashi dreams of a world where everyone embraces natural health. As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet. By providing great tasting, healthy and innovative foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle. Kashi encourages people to live their best lives through its interactive online community at Kashi.com and Day of Change cross-country tour supporting natural living. It also educates people through Wellness Hub, educational events that inspire the local Kashi community to embrace natural healthy lifestyle. To learn more about 25 years of Kashi's mission, sustainable efforts, values and roots, get inspired by the Yearbook on Kashi.com.

Kashi's products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives. Kashi® brands include: GOLEAN® cereals and bars; Kashi® Heart to Heart® cereal, instant oatmeal and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® and Kashi® Good Friends® Cinna-Raisin Crunch® cereals; Kashi® Organic Promise® cereals; Kashi® TLC® chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars; Kashi® TLC® party and snack crackers and Kashi® TLC® cookies; Kashi® all natural frozen entrees; Kashi® all natural frozen pizzas; Kashi® Honey Sunshine™ cereal; Kashi U™; Cocoa Beach™, Mountain Medley® and Summer Berry™ granola and Kashi® 7 Whole Grain Pilaf.