Kashi Company Announces Food Packaging Reduction

Natural Food and Lifestyle Leader Demonstrates Commitment to Healthy Living and Environment

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Dec 06, 2010, 11:03 ET

LA JOLLA, Calif., Dec. 6, 2010 /PRNewswire/ -- Kashi Company, the premier natural food and lifestyle company, today announced that the company has reduced several of its packages by as much as 12.4 percent in a sustainable effort to avoid excess waste. Among the foods that now feature less packaging are Kashi® GOLEAN Crunch!® Honey Almond Flax and GOLEAN Crisp! ™ Toasted Berry Crumble cereals, all Kashi TLC® crackers, as well as the entire line of TLC® Chewy Granola Bars and TLC® Fruit & Grain Bars.

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"Kashi is proud to provide great-tasting, natural foods that deliver positive nutrition and enable people to live their best lives, but we recognize that responsibility goes far beyond nutrition," said Jeff Johnson, senior nutritionist and natural lifestyle expert. "Optimal health is not only essential for people, but is just as important for our environment. We have a real passion for nurturing and improving the health of the world we live in and reducing our packaging is just one way Kashi can make a positive difference."

Among the changes made, all varieties of Kashi TLC® crackers will feature 12.4 percent less packaging. Kashi TLC® Fruit & Grain Bars have 4.6 percent less packaging, while the TLC® Chewy Granola Bars have 10.9 percent less packaging. Kashi GOLEAN Crunch! ® Honey Almond Flax cereal will now have 3.9 percent less packaging than the previous boxes, and Kashi GOLEAN Crisp!™ Toasted Berry Crumble cereal boxes will see 3.9 percent less packaging. All calculations are determined by weight versus previous packaging design. And while the physical packaging of select Kashi foods has been reduced, the total volume of food within each package remains the same.

"The Kashi family is always working on new ways we can provide people with better foods, as well as make changes that will help keep our natural surroundings intact," continued Johnson. "We believe that a healthy lifestyle isn't just about food, and we are excited about the long-term benefit that our new packaging changes will have on the environment."

Earlier this summer, Kashi announced the addition of a new online resource, Natural Nearby™, which is among the many natural lifestyle initiatives the Kashi family has been developing to reinforce its core values in the marketplace.

For more information about Kashi and the brand's latest natural food and lifestyle introductions, visit www.kashi.com.

About Kashi Company

Founded in 1984, Kashi dreams of a world where everyone embraces natural health. As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet. By providing great tasting, healthy and innovative foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle. Kashi encourages people to live their best lives through its interactive online community at Kashi.com and Day of Change cross-country tour supporting natural living. It also educates people through Wellness Hub, educational events that inspire the local Kashi community to embrace natural healthy lifestyle. To learn more about 25 years of Kashi's mission, sustainable efforts, values and roots, get inspired by the Yearbook on Kashi.com.

Kashi's products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives. Kashi® brands include: GOLEAN® cereals and bars; Kashi® Heart to Heart® cereal, instant oatmeal and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® and Kashi® Good Friends® Cinna-Raisin Crunch® cereals; Kashi® Organic Promise® cereals; Kashi® TLC® chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars; Kashi® TLC® party and snack crackers and Kashi® TLC® cookies; Kashi® all natural frozen entrées; Kashi® all natural frozen pizzas; Kashi® Honey Sunshine® cereal; Kashi U™; Cocoa Beach™, Mountain Medley® and Summer Berry™ granola and Kashi® 7 Whole Grain Pilaf.