Kashi Company Announces New Natural Lifestyle Initiatives

Natural Foods Leader Deepens Its Commitment to Healthy Living and Environment

News provided by

Jul 13, 2010, 11:03 ET

LA JOLLA, Calif., July 13 /PRNewswire/ -- Kashi Company, the premier natural food and lifestyle company, today unveiled two, new natural lifestyle initiatives including Natural Nearby™, a new Web search tool offering instant access to natural goods and services, available at www.kashi.com; and the online Kashi Yearbook celebrating the brand's 25-year history and ongoing mission to provide people with positive nutrition and improve the health of the environment.

(Logo: http://photos.prnewswire.com/prnh/20090331/LA91619LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20090331/LA91619LOGO)

"As we embrace and celebrate 25 years of providing people with innovative foods, we're ecstatic about sharing our latest initiatives and some useful everyday tools that will help others join us in embracing the natural and healthy lifestyle movement," said Keegan Sheridan, natural food and lifestyle expert at Kashi. "We are always thinking of what we can do to further promote positive change and educate, and these unique programs fall right in line with this charge."

Among the lifestyle tools Kashi now offers on its website, Natural Nearby (www.kashi.com/natural_nearby) is a resource that offers people easy access to identifying natural goods and services offered in their own communities. Kashi's new search tool and accompanying map will instantly provide relevant listings and word-of-mouth recommendations on everything from leisure activities and food to consumer goods, health and beauty, and services. People are invited and encouraged to add listings to the Natural Nearby page, as well as their own personal favorites, in order to grow the database and offer like-minded neighbors a complete guide to natural resources in their local area. By providing individuals with the ability to quickly search for local natural stores, venues and destinations, Kashi hopes that, with the help of naturally-inclined people everywhere, it will now be just a little easier for people to embrace and live a more natural lifestyle.

A second feature now available on Kashi's website is the first annual Kashi Yearbook, created to commemorate its anniversary milestone and serve as a vehicle to share the company's history, values and social and environmental efforts over the past two and a half decades with the public. Since the very beginning, the Kashi family has maintained strong values and a genuine passion for promoting natural health and the Kashi Yearbook provides viewers a comprehensive, insider's look at the company, its food, and the causes and actions it supports.

Kashi is additionally excited about its involvement and partnership with two influential projects in 2010, which are aligned with the company's mission and philosophies. The company is a proud supporter of 180 SOUTH, the powerful new documentary capturing the unforgettable adventure of surfer and climber, Jeff Johnson, as he retraces the epic 1968 journey of Yvon Chouinard and Douglas Tompkins to the Chilean Patagonia. Taking viewers on a compelling ride through an extraordinary land being threatened by environmental degradation, this film will be shown in select U.S. markets throughout summer 2010. This year, Kashi was also a presenting sponsor for the Kokua Festival 2010, an annual benefit concert and festival held in support of the Kokua Hawai'i Foundation and its mission to expand environmental education in local classrooms.

"Our Kashi family is incredibly passionate about the education and awareness surrounding natural living," continued Sheridan. "We started this year off on a really exciting note and plan to grow our role as a natural lifestyle leader through supporting programs we believe in and creating resources we're proud to share with everyone."

For more information on Kashi's latest natural lifestyle initiatives and events, visit www.kashi.com.

About Kashi Company

Founded in 1984, Kashi dreams of a world where everyone embraces natural health. As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet. By providing great tasting, healthy and innovative foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle. Kashi encourages people to live their best lives through its interactive online community at Kashi.com and Day of Change cross-country tour supporting natural living. It also educates people through Wellness Hub, educational events that inspire the local Kashi community to embrace natural healthy lifestyle. To learn more about 25 years of Kashi's mission, sustainable efforts, values and roots, get inspired by the Yearbook on Kashi.com.

Kashi's products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives. Kashi® brands include: GOLEAN® cereals, bars and waffles; Kashi® Heart to Heart® cereal, instant oatmeal, waffles and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® and Kashi® Good Friends® Cinna-Raisin Crunch® cereals; Kashi® Organic Promise® cereals; Kashi® TLC® chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars; Kashi® TLC® party and snack crackers and Kashi® TLC® cookies; Kashi® all natural frozen entrees; Kashi® all natural frozen pizzas; Kashi® Honey Sunshine™ cereal; Kashi U™; Cocoa Beach™, Mountain Medley® and Summer Berry™ granola and Kashi® 7 Whole Grain Pilaf.