WEST SACRAMENTO, Calif., Jan. 24, 2019 /PRNewswire/ -- TK Classics, a leading international designer, manufacturer, and wholesaler of custom patio furniture and elegant outdoor lifestyle accessories has partnered with kathy ireland® Worldwide (kiWW®) for a line of outdoor furniture and accessories. The new line will make its debut at the Las Vegas Furniture market starting January 27.
"It is an honor to partner with a brand as respected as kathy ireland® Worldwide. This strategic relationship marks an exciting, new chapter in the continued growth and diversification of TK Classics as an innovator in the outdoor patio furniture industry. I am confident that the synergy between kathy ireland® Worldwide and TK Classics will be a powerful combination that will positively impact the marketplace in the outdoor lawn and garden category for years to come," said Jennifer Hayes, Founder and CEO of TK Classics.
"We are thrilled to expand our furniture offerings to include patio and outdoors collections, through this exciting partnership with TK Classics," says Kathy Ireland®, Chair, CEO and Chief Designer of kiWW®, who is named by Furniture Today as one of the most influential leaders in the furniture industry. "We can't wait for our customers to experience the same fashion, quality and value of our furniture, in the outdoors as well," adds Ms. Ireland.
The new kathy ireland® designs will be introduced in the River Brook (Wicker style) and Madison Ave. (Aluminum style) Collections, which will also include correlating protective covers and accessories. The line will also include thirteen additional cushion cover options available year-round, allowing customers design flexibility and options to have more than one look to their set. The collections have also been designed to be modular, allowing for endless configurations.
TK Classics will be showcasing these highly anticipated new introductions at the upcoming Las Vegas Market beginning January 27th. The new designs will be available at retail in Spring 2019.
About TK Classics
TK Classics is a West Sacramento, CA based international designer, manufacturer, and wholesaler of custom patio furniture and elegant outdoor lifestyle accessories. Led by CEO Jennifer Hayes, since 2008, TK Classics has been a pioneer in the transformation of the outdoor furniture business model from traditional retailing into borderless e-commerce platforms and creating innovations in industrial design, manufacturing, distribution, and transportation logistics. TK Classics' in-house designers stay on top of the latest design trends to be able to quickly react to changes in the marketplace and deliver a big look with a great value to the lawn and garden industry. TK Classics offers endless combinations of modular seating collections with matching options for dining, bar, chaises, sun beds, fire pits and accessories. TK Classics believes it is essential to create products that strike the perfect balance between quality, style and superior value.
About kathy ireland® Worldwide (kiWW®)
kiWW® is listed as one of the most powerful brands in the world by License Global Magazine. Kathy Ireland® is named one of the 19 most influential women in licensing by License Global magazine and according to Fairchild Publications, Kathy Ireland® is one of the 50 most influential people in fashion. Furniture Today names Kathy one of the most influential leaders in the furniture industry. Kathy graces the cover of Forbes Magazine twice (2012, 2016). kiWW® is responsible for billions of dollars in retail sales. kiWW® is the recipient of multiple awards including several Good Housekeeping Seals. Kathy and kiWW® support many non-profits including YWCA Greater Los Angeles, for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF, and the St. Jude Children's Research Hospital. Kathy is named an Ambassador for the Elizabeth Taylor AIDS Foundation.
SOURCE TK Classics