KAYALI Brings YUM Lip & Body Collection to College Campuses with a Five-Stop Café Tour

• Tour stops included the University of Mississippi, Nashville's Fifth & Broadway, Austin's Domain Northside, Spelman College and Alabama A&M University campuses.
• The tour brought the world of KAYALI to life through immersive experiences centered around fragrance discovery, self-expression and community.
• On-site experiences included a Spin-to-Win Wheel with complimentary samples, fragrance-inspired beverages, a curated fragrance bar, complimentary bottle engraving with purchase and a limited-edition KAYALI tote with the purchase of two items.

At the heart of the experience, students and consumers were invited to discover the new Cashmere Kiss Lip Balm and Silk Soufflé Body Cream, inspired by fan-favorite scents YUM Boujee Marshmallow | 81 and YUM Pistachio Gelato | 33. Designed to bring KAYALI's signature gourmand world beyond fragrance, the new collection gave guests the opportunity to experience their favorite scents in elevated new formats.

Across all five stops, KAYALI welcomed 3,689 consumers and influencers, creating memorable moments both on campus and across social media. Notable guests included Daria Johns, Sheila Adbul, Abby Grayce, Zoe Ferguson, Leah Raquel and more, with influencer's social content highlighting the tour reaching 277,000 views across social platforms.

The KAYALI Café Tour reflects Mona's continued commitment to creating immersive, community-driven experiences that invite fragrance lovers to discover, play and express themselves through scent. By bringing the YUM Lip & Body Collection directly to college campuses, KAYALI transformed product discovery into an interactive experience designed to be enjoyed, shared and remembered.

The YUM Lip & Body Collection features Cashmere Kiss Lip Balm and Silk Soufflé Body Cream, inspired by the beloved YUM fragrances. The collection is available now at Sephora, Sephora at Kohl's locations, and online in the U.S.

Available Sizing & Pricing:

Retailers:
Sephora USA

ABOUT KAYALI
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood, where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles. A global social media powerhouse, Mona's obsession with fragrance has built an engaged community with more than 7 million combined followers. She has appeared in the world's leading publication in the likes of WWD, Cosmopolitan, Vogue, POPSUGAR, Allure, Marie Claire, Harper's Bazaar, Elle and was named one of the most powerful women in the Middle East by Forbes! For more KAYALI news, follow the brand on Instagram or TikTok.

ABOUT dsm-firmenich
A leader in nutrition, health, and beauty, dsm-firmenich pioneers the reinvention of fragrance, flavors, and vital nutrients for a global audience. With a presence in nearly 60 countries and a team of 30,000 employees, dsm-firmenich is committed to sustainability, innovation, and creativity, bringing progress to life™ every day.

SOURCE KAYALI