KAYALI SERVES UP THE NEXT CHAPTER OF ITS DESSERT-INSPIRED COLLECTION WITH YUM VANILLA CUPCAKE | 108 EAU DE PARFUM

• Product: Yum Vanilla Cupcake | 108 Eau de Parfum
• Fragrance family: Warm & Spicy
• Scent type: Warm & Gourmand
• Key notes: Lemon Sugar, White Caramel, Vanilla Frosting
• Available sizes: 50ml ($105), 100ml ($150), 10ml Deluxe Miniature ($32)

"Cupcakes have always felt like little celebrations of life, from the everyday wins to the big moments we remember forever. Vanilla was my first scent memory, and it's always been so comforting and familiar to me, so I wanted to create a fragrance that speaks to those moments and captures that same feeling of nostalgia and joy," says Mona Kattan, Founder & CEO, KAYALI. "With lemon sugar, rainbow sprinkles, white caramel, coconut flakes, sweet milk, and vanilla frosting, Yum Vanilla Cupcake | 108 is a celebration bottled in scent, bringing you right back to the sweet memory of blowing out your birthday candles as a kid!"

Yum Vanilla Cupcake | 108 transports you back to childhood birthdays; the anticipation of a cake arriving, the smell of vanilla filling the room, candles waiting to be blown out and the pure happiness of celebrating with the people you love. That familiar sweetness has always been tied to joy, nostalgia and togetherness, and with Yum Vanilla Cupcake | 108, that feeling has been captured in a fragrance – not simply the scent of a vanilla cupcake, but everything that comes with it: the excitement, comfort and magic of celebration.

"Creating Yum Vanilla Cupcake | 108 meant capturing the delicious rush of stepping inside your favorite bakery—warm cakes fresh from the oven, clouds of buttercream, and that first irresistible taste of frosting. But more than that, we wanted to bottle the emotional memory: the joy of celebration itself," says Clement Gavarry, Principal Perfumer at dsm-firmenich.

The Notes:

Top Notes: Lemon Sugar, Rainbow Sprinkles, Pink Pepper
Middle Notes: White Caramel, Coconut Flakes, Sweet Milk, Buttercream
Dry Notes: Vanilla Frosting, White Amber, KAYALI Signature Accord

Mona's Favorite Layering Combinations:

• Yum Vanilla Cupcake | 108 + Yum Pistachio Gelato | 33 – Nostalgic dessert duet
• Yum Vanilla Cupcake | 108 + Boujee Kitty Caramel Milk | 22 – Decadent gourmand celebration
• Yum Vanilla Cupcake | 108 + Musk Santal or Intoxicated Solo – Warm vanilla with sophisticated depth

About The Bottle:

As delicious on the outside as the fragrance within, Yum Vanilla Cupcake | 108 arrives in a soft matte cream hue, reflecting its sweet, comforting indulgence.

KAYALI's signature diamond-shaped bottle and opulent jeweled cap take inspiration from traditional Middle Eastern oud bottles. The number 108 marks the number of formulation modifications it took to achieve the final juice—a testament to KAYALI's perfectionistic approach to fragrance creation.

Limited-Edition Presentation:

For the festive season, the fragrance will dress up for the occasion with a limited-edition 50ml sprinkle bottle, transforming the signature KAYALI bottle with playful sprinkle detailing.

Yum Vanilla Cupcake | 108: The Campaign
Inspired by the joy of celebrating life's sweetest moments, the campaign stars Mona Kattan, alongside KAYALI BFFs (Best Fragrance Friends): Paul Fino (@paulreactss), Emily LulaMay (@emilylulamay), Daim Algow (@daimgaw), Unice Wani (@unicewani), Maryam Warda (@maryam.wardaa), Layanne Bacchi (@layanne.bch) and Bao Tran (@nbao.t). The campaign captures that unmistakable birthday feeling—playful, joyful, and even sweeter when shared.

Availability and Formats:
Yum Vanilla Cupcake | 108 Eau de Parfum launches globally on Friday, October 30, 2026 online at KAYALI.com as well as online and in-store at Sephora and selected retailers across 30 countries.

Available Sizes and Pricing:

Retailers:
Sephora USA
Select Sephora at Kohl's locations

ABOUT KAYALI

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood, where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles. A global social media powerhouse, Mona's obsession with fragrance has built an engaged community with more than 7 million combined followers. She has appeared in the world's leading publication in the likes of WWD, Cosmopolitan, Vogue, POPSUGAR, Allure, Marie Claire, Harper's Bazaar, Elle and was named one of the most powerful women in the Middle East by Forbes. For more KAYALI news, follow the brand on Instagram or TikTok.

ABOUT dsm-firmenich
A leader in nutrition, health, and beauty, dsm-firmenich pioneers the reinvention of fragrance, flavors, and vital nutrients for a global audience. With a presence in nearly 60 countries and a team of 30,000 employees, dsm-firmenich is committed to sustainability, innovation, and creativity, bringing progress to life™ every day.

SOURCE KAYALI