KCM Legal Marketing & Media Offers Public Relations and Marketing Services For Law Firms

BALTIMORE, Aug. 6, 2012 /PRNewswire/ -- KCM Legal Marketing & Media is a public relations and advertising firm devoted exclusively to lawyers, law and legal issues.

In this age of round-the-clock communications, media saturation, social networking, and more legal choices than ever, it's no wonder that clients are hard to reach. Credibility, messaging that connects instantly with clients, multi-channel messaging, and consistency guide our approach, which has been effective for both established law firms and up-and-comers.

"We work with lawyers and law firms on public relations, advertising, marketing, brand-strategy and media relations," said founder Karen McGagh. "We coordinate all activities so firms develop one clear and concise message that breaks through the clutter and that clients respond to."

At KCM we are passionate about helping lawyers connect with their audiences and we know these audiences better than anyone. How? We conduct proprietary research and have worked on some of the most successful and innovative legal branding campaigns of our time. 

Every day we are inspired by the belief that lawyers can use communication to change the way clients respond to law firm brands, reputations and ideas. This belief has led to close and long-standing relationships with our clients, who trust us with their established practices, and with the up-and-comers who will be tomorrow's top firms.

We strive each day to meet the needs of our clients with a level of service, insight, creativity and deep knowledge that sets us apart.

KCM isn't filled with standard PR or advertising agency "types." The KCM team is inquisitive, creative and smart about building lasting legal brands.

Here are some of our services:

• Press Announcements
• Case News
• Community Services News
• Firm Awards
• Firm News as well as booking clients as TV news guests and legal commentators
• Emailed notices from reporters looking for experts and quotes
• Firm newsletters
• Monthly web site review for fresh ideas and content
• Media Training
• A 12-month calendar of news story ideas
• Media monitoring - any time the firm name appears in the news or in a blog - the client gets an email.
• Case monitoring - clients can ask us to monitor their cases in the news
• Awards submission and monitoring
• Social media - placing the news and content on various social media sites - twitter, FACEBOOK and submissions to bloggers
• Advertising – negotiating magazine and radio rates to save clients money

About KCM Legal Marketing & Media

KCM Legal Marketing & Media is a public relations and advertising firm devoted exclusively to lawyers, law and legal issues.

We invite you to explore our website kcmlegalmarketing.com or give us a call at 443.632.4217 to learn more.

SOURCE KCM Legal Marketing & Media