BALTIMORE, Aug. 23, 2012 /PRNewswire/ -- Attorneys regularly encounter a wide range of marketing opportunities, whether communicating lawyer-to-client lawyer-to-lawyer or lawyer-to-business.
However, the strict rules and accepted guidelines for lawyer advertising and public relations require the specialized knowledge and attention to detail that we have at KCM.
Our award-winning marketing efforts for law firms are highly targeted, cost-effective and compliant with state bar association standards. Many law firms rely on KCM to manage all aspects of their firm marketing - from defining the audience to crafting a compelling message; from coaching lawyers struggling with business development to setting the firm's yearly marketing budget; from ensuring that the firm's website content is fresh and relevant to setting a production schedule for blogs, legal articles and seminars.
And of course, getting lawyers and their work featured in the news.
Law firms are increasingly realizing the importance of branding as a fundamental part of their business and marketing strategies. While branding may seem to be a vague or unnecessary initiative, our approach and our experience enables our clients to effectively define and manage the multiple attributes of their individual brand and differentiate themselves in the crowded legal landscape.
Additionally, law firms and attorneys are embracing content-specific blogs and other web-based networking services to enhance online presence and reputation. We have created online, SEO based programs that result in new clients and cases. Please call us today at 443.632.4217 to get started on the most cost effective and results driven marketing campaign your firm has ever had.
About KCM Legal Marketing & Media
KCM Legal Marketing & Media is a public relations firm dedicated exclusively to lawyers and law firms. Our award-winning marketing efforts for law firms are highly targeted, cost-effective and compliant with state bar association standards. Many clients rely on our firm to manage all aspects of firm marketing. We work with established law firms and up-and-comers. Please call us today at 443.632.4217 to get started. Also visit our website at www.kcmlegalmarketing.com.
SOURCE KCM Legal Marketing & Media