NEW YORK, Feb. 15, 2012 /PRNewswire/ -- Jeff Corbin, CEO of KCSA Strategic Communications, a leading integrated communications firm specializing in public relations, investor relations and marketing services, released the second edition of his book Investor Relations: The Art of Communicating Value.
In this edition, Mr. Corbin added a chapter titled "IR Communication in the 21st Century: Social Media," in which he carefully laid out the ever-changing social media landscape and detailed best practices for incorporating social media into investor relations planning.
"There is no questioning that social media is here to stay and, just like the Internet was at the turn-of-the millennium, it will continue to transform the way in which individuals and businesses communicate with one another," said Mr. Corbin. "Investors are increasingly coming to expect that public companies will communicate with them and provide color to their business plans and corporate stories through social media channels. Just like the IR section of a company's corporate website used to be a 'nice to have' but now is required of public companies, so too will social media eventually become commonplace. Publicly traded companies need to ask themselves whether to incorporate social media communications into their IR efforts now, before the book on social media regulation has been written, or wait until later, when investors not only demand it, but require it."
Mr. Corbin will speak during Social Media Week at a workshop called "Writing the Book on Investor Relations and Social Media," tomorrow, Thursday, February 16 at 9:00am at KCSA's New York Headquarters at 880 Third Avenue, 6th Floor. Space is limited; please RSVP by clicking here or emailing firstname.lastname@example.org if you are interested in attending.
Investor Relations: The Art of Communicating Value is published by Aspatore Books, an imprint of Thomson Reuters, a company that exclusively publishes works from C-Level executives and partners from the world's most respected companies. The book is currently available and can be purchased on Amazon.com.
About KCSA Strategic Communications
KCSA is a fully integrated communications agency specializing in public relations, investor relations and marketing with expertise in financial and professional services, technology, healthcare, media, energy and public services companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm's clients are its best references. For more information, visit www.kcsa.com.
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