Keds® Unveils All-New Collaboration With Skincare Brand eos™
LEXINGTON, Mass., March 20, 2015 /PRNewswire/ -- Pucker up for some lip-smacking style from Keds® and eos™, a new brand partnership featuring a fresh collection of three sneakers inspired by the flavors and colors of eos™ Smooth Sphere Lip Balms. The limited edition styles are available now exclusively at Shoe Carnival, retailing for $50 - $55. As a special bonus, each pair comes with a matching eos™ Smooth Sphere Lip Balm in the box.
"The amount of love we got on Instagram for a combined Keds and eos™ post really kick started the collection," said Chris Lindner, president, Keds. "This is just the type of fun and fashionable surprise we love to offer. We know our girl can't live without eos™ lip balms, so we're excited to give her a new way to experience two of her favorite brands."
Keds' iconic Champion sneaker and the Double Up, a newer Keds silhouette with the look of a stacked sole, are reimagined in bright solids and an eos™ sphere-inspired geo print that adds just the right amount of whimsy to warm-weather style. Finishing touches include glitter laces and a striped sole accented with a lips icon. Keds x eos styles include:
- Champion eos Passion Fruit (purple); $50
- Champion eos Blueberry Acai (blue); $50
- Double Up eos Pomegranate Raspberry (pink); $55
"We are thrilled that eos™ Lip Balm Spheres have inspired fashion-favorite Keds. We've seen how much eos™ consumers love Keds and this is a great way for our brands to come together," said Sherry Jhawar, vice president of marketing, eos™.
About Keds®
In 1916 Keds® redefined footwear with the introduction of the Champion sneaker. The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds® is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave. Committed to inspiring bravery and encouraging girls to achieve their dreams, Keds® launched The Brave Life Project™, a program dedicated to providing resources and grants to fund girls' aspirations. For more information, please visit Keds.com and Bravehearts.com. Keds® is a division of Wolverine Worldwide, the world's leading maker of casual, work, outdoor, athletic and children's footwear.
About eos™ Smooth Sphere Lip Balm
eos™ is a leading skincare brand based in New York. Known for its unique packaging, elegant design and superior products, eos™ is the #1 lip balm brand in the United States. eos™ Smooth Sphere Lip Balm ("The lip balm that makes you smile") blends iconic design, organic ingredients and delicious, natural flavors for moisturized lips. Each of the eos™ Smooth Sphere lip balms in the Keds x eos Collection are 100% natural, USDA-certified organic and packed with moisturizing shea butter and jojoba oil – providing long lasting moisture leaving lips super-soft and sensationally smooth. All eos™ lip balms are petrolatum-free, paraben-free and gluten-free. eos™' unique Smooth Sphere packaging applies directly on lips, more hygienic than pot lip balms – and the soft-touch, ergonomic, recyclable packaging is easy to find in even the largest of bags.
Photo - http://photos.prnewswire.com/prnh/20150319/183227
SOURCE Keds
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