Keebler® Brings Chips Deluxe Fudge Filled to More Cookie Lovers Through New Gopuff Partnership and Deliciously Deluxe Deliveries Campaign

With 67% of chocolate chip cookie fans preferring cookies that taste more deluxe, Keebler is bringing Chips Deluxe Fudge Filled to doorsteps nationwide in unexpected ways

PARSIPPANY-TROY HILLS, N.J., Oct. 6, 2026 /PRNewswire/ -- As Americans seek richer cookie experiences, Keebler® is bringing the new Chips Deluxe Fudge Filled cookies, a crunchy golden-brown chocolate chip cookie with a uniquely soft and creamy fudge filling, to their doors through a new initiative that delivers with a little extra Keebler magic now through October 31. In partnership with Gopuff, the leader in instant commerce, select users will have the opportunity to "deluxify" their delivery and receive complimentary Chips Deluxe Fudge Filled cookies with their order.

Those looking for a little extra delight can also visit ChipsDeluxeDeliveries.com for a chance to receive a Deliciously Deluxe Delivery – a free order of Chips Deluxe Fudge Filled cookies delivered straight to their door, with no purchase necessary. Magically baked by Ernie and the Keebler elves, an irresistible blend of flavors and textures comes together in every bite with the new Keebler Chips Deluxe cookies.

"Chips Deluxe Fudge Filled delivers what today's cookie eaters crave, with chocolate chips and a fudge filling in every bite," said Moyosola Akinkanju, Senior Brand Manager at Ferrero. "With Deliciously Deluxe Deliveries and our partnership with Gopuff, we're extending that experience beyond the cookie aisle, bringing a little extra Keebler magic to everyday moments."

"Convenience and discovery go hand in hand," said Michael Peroutka, Head of Ads and Strategic Partnerships at Gopuff. "With Gopuff, consumers can get exactly what they're craving delivered in as fast as 15 minutes. Through our partnership with Keebler, we're bringing that same speed to discovery, helping people find and enjoy Chips Deluxe Fudge Filled in a seamless, engaging way, delivering a little extra delight right to their doorsteps."

The campaign is rooted in what people want from their cookies: experiences that feel more deluxe and flavors that deliver. A YouGov survey of 2,708 nationally representative U.S. adults found that 67% of chocolate chip cookie fans prefer cookies that feel more deluxe, while 60% say they love fudge in cookies and 55% prefer a cookie that combines chocolate and fudge. Keebler Chips Deluxe Fudge Filled was created to deliver the indulgence consumers are looking for, combining chocolate chips and a rich fudge filling in every bite.

Keebler Chips Deluxe Fudge Filled cookies are available at retailers nationwide and for delivery in as fast as 15 minutes on Gopuff. For more information, visit Keebler.com and follow @Keebler on social media.

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2708 adults, of whom 2,539 said they like chocolate chip cookies (including those who like only certain brands of chocolate chip cookies) Fieldwork was undertaken between 27th - 30th August 2026. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

The Keebler® Chips Deluxe Fudge Filled Powered By Gopuff Giveaway is a limited-time free product distribution available for a limited time during the campaign period, each day during set delivery hours. During the program window, Keebler and Gopuff will offer free samples of Chips Deluxe Fudge Filled cookies, delivered through Gopuff at no cost to eligible participants.

All delivery fees and driver tips will be covered by Keebler. The giveaway is available only in select Gopuff delivery zones and only while supplies last. Once the daily allocation is claimed, the giveaway will close until the next eligible date.

About Keebler®
 The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes™, Chips Deluxe®, Sandies® and more. Ernie and the Elves bring magic to family moments by delighting cookie lovers. Keebler® cookies are available at mass, grocery, and convenience stores nationwide. For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook, X, and TikTok).

About Ferrero®
 Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother's Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on X and Instagram. www.ferreronorthamerica.com.

About Gopuff
Gopuff, the leader in instant commerce, offers more than 5,000 products delivered in as fast as 15 minutes. Founded in 2013 by Yakir Gola and Rafael Ilishayev, the company operates its own micro-fulfillment centers, leveraging proprietary technology and a hyper-local logistics network to offer speed, reliability, and affordability to millions of customers across the U.S. and U.K. In the U.S., Gopuff accepts SNAP EBT as payment for eligible items, helping make groceries and everyday essentials more accessible.

To learn more, visit www.gopuff.com or follow Gopuff on Facebook, X or Instagram. Download the Gopuff app on iOS and Android

Contact:
Catherine Maddrey
[email protected]

SOURCE Keebler