The Keebler® Elves Introduce All-New E.L. Fudge Coins, the Brand's First-Ever Coin-Shaped Cookie

Bite-size cookies embossed with the Keebler Elves designed for imaginative play, available now at Walmart

PARSIPPANY-TROY HILLS, N.J., Nov. 12, 2026 /PRNewswire/ -- Deep in the Hollow Tree, the Elves have been baking up something new. Keebler® E.L. Fudge Coins, a coin-shaped cookie inspired by the beloved E.L. Fudge Cookies, are now on shelves at Walmart.

E.L. Fudge Coins pair a classic vanilla shortbread cookie with a dip of smooth Keebler fudge. Each coin is embossed with one of 10 playful designs to transport you straight into the world of Keebler: the six Keebler Elves, Ernie's Spoon, Leo's Brush, the Magic Oven and the Hollow Tree. Every handful offers a new Elf or Hollow Tree landmark to discover, bringing together nostalgia, imagination and great taste.

The cookies come in a resealable stand-up bag made for families on the move. The zipper closure keeps cookies fresh, and the bag's portable size makes it easy to toss in a backpack, lunch box or car for snacking on the go and sharing with friends.

"Innovation has always been part of how the Elves bake, and E.L. Fudge Coins are a first for the brand," said Ian Wetzel, Director at Keebler. "Every coin is a little piece of the Hollow Tree and an invitation into the world of imaginative play. We reimagined a fan-favorite cookie in an entirely new shape and size. It's a fresh take on a classic that gives families more ways to snack, play and share a little magic together."

Keebler E.L. Fudge Coins are available now at Walmart stores nationwide and on Walmart.com in an 8-ounce resealable stand-up bag with an MSRP of $2.98. The cookies will roll out to additional retailers nationwide beginning February 2027.

About Keebler®
 The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes™, Chips Deluxe®, Sandies® and more. Ernie and the Elves bring magic to family moments by delighting cookie lovers. Keebler® cookies are available at mass, grocery, and convenience stores nationwide. For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook, X, and TikTok).

About Ferrero®
Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother's Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on X and Instagram. www.ferreronorthamerica.com.

Contact:
Catherine Maddrey
[email protected]

SOURCE Keebler