FRANKLIN, Tenn., Nov. 14, 2016 /PRNewswire/ -- In a recent survey, nearly 50 percent of cat-owning households reported their feline's behavior as "mischievous" and would put their furry friends on the naughty list this holiday season1. Who can blame them? With all the tinsel, strings of lights, ribbons to unravel and more, it's a feline holiday dream land come true! To boot, half of cat-owners admit to having to redo their holiday decorations because of their too-curious-kitties1. This year, tame your feline's holiday spirit with a little holiday help from TEMPTATIONS™ cat treats.
The TEMPTATIONS™ Brand, under its TREAT THEM TOO™ brand platform, has released a new campaign appropriately titled, "Keep Them Busy," reminding cat-owners to keep their felines occupied and treat them this holiday. Created by Adam & Eve/DDB London and directed by Sam Brown of Rogue Films, the new holiday campaign centers around a humorous video featuring mischievous cats anxiously waiting to wreak havoc on a beautifully-decorated holiday wonderland. Once given the green light, the cats are released into the room – and the chaos begins. The cats bobble with the ornaments, claw on holiday sweaters, chew on beautifully wrapped gifts; that is until they hear the shake of the TEMPTATIONS™ treat bag, which stops them in their tracks and they clear the room.
"The internet is full of cats being cute and fluffy," said Denise Truelove, Marketing Director, Cat Treats, Mars Petcare US. "The reality is cats are incredibly mischievous. That tension led to an entertaining and relatable TEMPTATIONS™ holiday video and campaign."
The campaign is supported by a number of integrated marketing efforts, including TV, national print, social media posts, YouTube and partnerships on popular platforms such as Buzzfeed, Snapchat and Amazon.
About the TEMPTATIONS™ Brand
TEMPTATIONS™ treats are America's favorite cat treats* and offer a fun, playful treating experience for both cats and their owners. With a one-of-a kind, patented texture that's crunchy on the outside with a soft, meaty center, a shake of the bag is all it takes to make your cat's mouth water! Look for TEMPTATIONS™ Treats for cats nationwide where pet food is sold. For more information, please visit www.TemptationsTreats.com.
About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.
®/™ Trademarks © Mars, Incorporated 2016.
*Based on TEMPTATIONS™ Sales Data from last 52 weeks (Week Ending 11/05/16)
1 OnePoll on behalf of Mars Petcare US (2016)
SOURCE Mars Petcare