Kellogg Company Launches Breakfasts for Better Days(TM) Hunger Relief Initiative

BATTLE CREEK, Mich., Feb. 25, 2013 /PRNewswire/ --

• Kellogg to provide 1/2 billion #breakfasts to help children and families worldwide #hungerrelief http://ow.ly/hYgnx
• Kellogg pledging $1 million to #breakfast programs to help 1 in 5 U.S. children who may start the day w/out breakfast http://ow.ly/hYgnx

Because one in eight people around the world face food insecurity each day, Kellogg Company and its foundation, the Kellogg's Corporate Citizenship Fund, pledged today to provide one-half billion servings of breakfast to children and families who need it most, through its new Breakfasts for Better Days™ initiative. In total, the company will donate 1 billion servings of cereal and snacks in its support of global hunger relief by the end of 2016¹.

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/60421-kellogg-corporate-citizenship-fund-breakfast-for-better-days-hunger-relief

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"Because we believe in the power of breakfast to feed better days and better lives, we are focusing our philanthropic efforts on providing breakfast to those who need it most," said John Bryant, President and CEO. "As a leading producer of breakfast foods, we know first-hand the importance of starting the day right – and believe the most positive impact Kellogg can have on the world is through our foods."

The launch of Breakfasts for Better Days™ coincides with Kellogg's National Breakfast Week (March 4-8, 2013) in the U.S. According to U.S. federal statistics, 20 million elementary- and high-school-age students in need receive free or low-cost lunches at school, yet just 10 million of these students receive breakfast at school² – leaving a critical gap in their nutritional needs.

To help these children get a healthy breakfast, Kellogg has pledged $1 million in grants in the U.S. to nonprofit partners Action for Healthy Kids®, Share Our Strength's No Kid Hungry® campaign and Food Research and Action Center so that more schools can participate in federally-funded breakfast programs. The company will also work to expand breakfast programs around the globe, maximizing product donations and advocating for the important role breakfast plays in the diet.

"Breakfasts for Better Days™ grants will help schools access additional assistance for low-income children, providing critical nutrition needed for them to succeed," said Kris Charles, Vice President, Global Communications and Philanthropy. "Numerous studies show that children that start the day with a healthy breakfast do better in school,³ helping them to reach their full potential."

As part of this program, Kellogg's® is again partnering with Action for Healthy Kids® and celebrity dad Taye Diggs for the third annual Share Breakfast movement, which makes it easy for families everywhere to join in the company's efforts to provide breakfasts to children in need. Families across the U.S. can share a breakfast with a child in need by visiting www.ShareBreakfast.com.

With the Breakfasts for Better Days™ initiative, Kellogg continues to build on its longstanding leadership and commitment to hunger relief. The company has donated $68 million in cash and $129 million in products to charitable organizations across the world over the past five years alone.

Learn more about all of the company's commitments at www.kelloggcompany.com.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

¹ The goal of one billion servings is based on an approximate serving size of one ounce.
² USDA/FNS Program Data - 2012 Child Nutrition Tables; National Level Annual Summary Tables (NSLP and NSBP; free and reduced price meal participation).  http://www.fns.usda.gov/pd/cnpmain.htm.
³ "Breakfast Habits, Nutritional Status, Body Weight, and Academic Performance in Children and Adolescents," Journal of the American Dietetic Association, 2005.

SOURCE Kellogg Company