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Kellogg's® Hace Un Llamado A Las Familias Para Unirse En La Lucha Contra El Hambre Infantil

Kellogg's® Comparte 1 Millón de Desayunos Durante La Semana Nacional del Desayuno, 4 al 8 de Marzo


News provided by

Kellogg Company

Feb 28, 2013, 03:02 ET

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BATTLE CREEK, Michigan, Feb. 28, 2013 /PRNewswire-HISPANIC PR WIRE/ -- En honor a la Semana Nacional del Desayuno, Kellogg's® está marcando la diferencia y compartiendo desayunos con niños necesitados. Los padres saben que el desayuno es la comida esencial para desatar el mayor potencial de un niño cada día, sin embargo no todos los niños reciben un desayuno diario. De hecho, casi uno de cinco niños en los Estado Unidos empieza el día sin desayunar.[1] Es por eso que Kellogg's y Action For Healthy Kids®, se han unido por tercer año para desarrollar el programa Share Breakfast(TM) y facilitar que las familias puedan compartir desayunos con 1[2] millón de niños necesitados.

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(foto: http://photos.prnewswire.com/prnh/20130228/LA68296-INFO)

El Poder del Desayuno en Acción
Los estudios muestran que el desayuno puede ayudar a activar el metabolismo, la energía y la concentración de un niño,[3] preparándolo para un día exitoso.[4],[5] Estudios preliminares revelan que estudiantes participantes de un programa de desayuno escolar, generalmente tienen un número menor de ausencias y tardanzas en comparación con los estudiantes que no participan.[6] El cereal y una taza de leche juntos son la mejor fuente de los diez nutrientes más necesitados para cuerpos en crecimiento y al mismo tiempo proveen los cuatro nutrientes más necesitados en los Estados Unidos – el calcio, potasio, la vitamina D y la fibra.**[7]

El poder del desayuno fue presenciado en los videos Great Start en dos escuelas las cuales recibieron subvenciones de Action for Healthy Kids con la ayuda del programa Share Breakfast de Kellogg's. Estas historias inspiradoras de Cypress Elementary en Kissimmee, Fla. y Hodge Elementary en Denton, Texas pueden convertirse en realidad en otras partes.

"En Kellog, nosotros creemos en el poder del desayuno. Por medio de Kellogg's Share Breakfast, podemos marcar la diferencia brindándole a los niños lo que necesitan para desatar su mayor potencial," dice Doug VanDeVelde, Vicepresidente Ejecutivo de Marketing y Cereal Listo Para Comer de Kellogg. "Esperamos que las familias del país se inspiren a ayudarnos a realizar nuestra meta de compartir un millón de desayunos con niños necesitados."

Como Formar Parte del Programa Share Breakfast
Es muy simple, cada vez que alguien vea, comparta o comente en los videos de Great Start, Kelloggs y Action for Healthy Kids compartirá desayunos con niños necesitados.

Las familias pueden compartir un desayuno con un niño necesitado de las siguientes maneras:

  1. Mirando y compartiendo el video Great Starts de Cypress Elementary  y Hodge Elementary en http://www.kelloggs.com/en_US/share-breakfast-ES.html
  2. Compartiendo el anuncio de servicio público con sus amigos
  3. Haciéndole clic en "me gusta" o comentando en la página de Facebook de Share Breakfast
  4. Poniendo un mensaje en Twitter con el hashtag #ShareBreakfast
  5. Compartiendo en Pinterest
  6. Asistiendo a los eventos en Los Angeles y Washington, D.C. y "levantando la cuchara" para darle desayuno a un niño necesitado

Visita http://www.kelloggs.com/en_US/share-breakfast-ES.html para aprender cómo es que las familias pueden ser parte de Share Breakfast 2013.

[1] U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available: www.ars.usda.gov/ba/bhnrc/fsrg
[2] Each time you share, Kellogg will donate the monetary equivalent of a school breakfast shared. Kellogg will donate up to $250,000 – the equivalent of 1.25 million school breakfasts shared. Program ends 4/15/2013.
[3] Kleinman RE, Hall S, Green H, Korzec-Ramirez D, Patton K, Pagano ME, Murphy JM. Diet, breakfast, and academic performance in children. Ann Nutr Metab. 2002;46 Suppl 1:24-30.
[4] Kosti RI, Panagiotakos DB, Zampelas A, Mihas C, Alevizos A, Leonard C, Tountas Y, Mariolis A. The association between consumption of breakfast cereals and BMI in schoolchildren aged 12-17 years: the VYRONAS study. Public Health Nutr. 2008 Oct;11(10):1015-21.
[5] Cooper SB, Bandelow S, Nevill ME. Breakfast consumption and cognitive function in adolescent schoolchildren. Physiol Behav. 2011 Jul 6;103(5):431-9.
[6] Kleinman RE, Hall S, Green H, Korzec-Ramirez D, Patton K, Pagano ME, Murphy JM. Diet, breakfast, and academic performance in children. Ann Nutr Metab. 2002;46 Suppl 1:24-30.
**When eating a cereal that contains fiber
[7] U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans (DGA), 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010.

Contacto:
Andrea Carpena
323-202-1417
[email protected]

Linea para los Medios:
Kellogg Company
269-961-3799
[email protected]

FUENTE  Kellogg Company

FUENTE Kellogg Company

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