Kelton Global Group joined by U.K. Market Research Consultancy

LOS ANGELES, Jan. 30, 2013 /PRNewswire/ -- Kelton, a leading consumer insights and marketing strategy consultancy with offices in Los Angeles and New York, today announced that London-based Purple Market Research ("Purple") will join Kelton Global Group. Known for its strategic thinking and the creative solutions it brings to leading brands such as Target, Pfizer, Coca-Cola, and PetSmart, Kelton's business has grown significantly in the U.S. and globally since its founding in 2003.

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"Purple's integrated consumer research approach and problem solving capabilities are a natural fit for us," said Tom Bernthal, founder and CEO of Kelton. "Our relationship will provide immediate support and synergies for our growing international client base and the increasingly international needs of our U.S.-based clients."

Purple, a market research consultancy which this year celebrated its 10-year anniversary, was founded in the U.K. by Stephen Bairfelt and Trevor Wilkinson to serve the world's best brands. Purple's extensive international research experience, including its work with global brands such as McDonald's, LexisNexis and Shell International, uniquely qualifies the firm to help meet the increasing global demands of Kelton's client base.  The combined forces of Purple's international experience with Kelton's unique research gathering methodologies and storytelling deliverables will provide a powerful option for brands across the globe.

"We are really excited by this new relationship," said Stephen Bairfelt, CEO of Purple. "Our shared knowledge will support Kelton's and our ongoing commitment to provide fresh, innovative insights and solutions to our clients."

About Kelton

Kelton is a leading global insights and strategy firm with offices in Los Angeles and New York, serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, business strategy, and design, Kelton helps drive our clients' businesses forward. For more information about Kelton, please visit www.keltonglobal.com. 

About Purple

Purple is a leading research and strategic insight consultancy, which recently celebrated its 10 year anniversary.  The company works with a wide range of domestic, European and global corporations and has a particular specialism in market analysis and in-depth customer understanding and feedback.  For more information about Purple, please visit www.purplemr.co.uk

SOURCE Kelton