LOS ANGELES, April 17, 2013 /PRNewswire/ -- Kelton, a leading consumer insights consultancy, is pleased to announce that Anita Chu has joined the company's Los Angeles office as Senior Director of Quantitative Research. In her new role, Anita will lead global research engagements, driving approach, analysis and inspired business recommendations for a broad set of clients.
"Anita is precisely the kind of person Kelton is looking for. She has deep experience and a meaningful track record in research, with the contextual understanding and real-world experience that is so hard to find and therefore is infinitely valuable," said Tom Bernthal, CEO and co-founder of Kelton. "We're thrilled to have her on board."
Anita brings extensive experience in quantitative research and marketing consulting to her role. She has helped countless clients measure brand engagement and campaign effectiveness, create optimal engagement strategies, design powerful messaging and develop impactful growth strategies. Anita has worked with a variety of clients across the entertainment, beauty, CPG and healthcare industries, including Microsoft, Comcast, Pizza Hut, Taco Bell, Dreyer's and Shopzilla.
Most recently, Anita served as Research Director at Hall and Partners, where she managed everything from small, customized studies to large-scale copy testing systems and multi-country trackers. Prior to Hall and Partners, Anita led research engagements at WellPoint, one of the nation's largest health insurers, and served as a research executive at Millward Brown.
"I'm excited to be joining Kelton as the company continues to grow and bring on interesting engagements," said Anita Chu. "What really attracted me to Kelton is its unique, cross-disciplinary approach to solving business challenges and the significant impact Kelton has on its clients' business."
Kelton is a leading global insights and strategy firm with offices in Los Angeles and New York, serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, business strategy, and design, Kelton helps drive our clients' businesses forward. For more information about Kelton, please visit www.keltonglobal.com.