NEW YORK, April 14, 2015 /PRNewswire/ -- Ken Wincko, Senior Vice President of Marketing at PR Newswire, will be presenting on Wednesday, April 15, at The Marketo Marketing Nation Summit 2015 in San Francisco.
"Revving the Revenue Engine: PR Newswire's Secret to Demand Generation Success" will discuss PR Newswire's successful development and implementation of an innovative demand generation approach that effectively ends the traditional, ad hoc campaign model.
"In today's digital age, buyers are in control," Wincko said. "The majority of B2B and B2C customer buying decisions start with the exploration of expert and social content, and follow a non-linear path, which requires a radical shift in the approach marketers must take in how they engage buyers. We have developed a buyer-centric, multi-channel perpetual marketing program that seeks to educate and serve our clients by providing best-practice content that meets their unique needs over time."
This session is at 11:40 a.m. PT, and will cover:
- How PR Newswire developed a channel agnostic content approach to Engage, Nurture and Convert buyers throughout the buying journey;
- How PR Newswire optimizes every element of its Demand Process;
- PR Newswire's realignment across people, process, content AND technology, which enabled the company to shift its use of Marketo from a tactical email 'tool' to a strategic, multi-channel growth engine;
- How PR Newswire achieved 113% of its objectives within the first 30 days of launch and significantly surpassed baseline industry conversion rates.
Follow the conversation on Twitter via @KenWincko and @PRNewswire, hashtag #revvingrevenue.
About Ken Wincko
Ken Wincko is the Senior Vice President of Marketing at PR Newswire, where he manages the company's global marketing strategy. He is also a member of the Executive Management Committee. He has more than 20 years of marketing, product and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations.
Prior to PR Newswire, Ken held senior-level marketing and product roles at Dun & Bradstreet, ADP, Citigroup, and IBM. He is a frequent speaker at major industry conferences and has been covered in publications such as the Wall Street Journal, TechTarget, Information Management, The Demand Gen Report, and Destination CRM. Ken holds an MBA with honors from the Stern School of Business at New York University in Marketing and Information Systems, and an undergraduate degree in Accounting and Management from the University of Notre Dame.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
SOURCE PR Newswire Association LLC