Kenmore Brand Premieres Second Season Of Online Reality Wedding Series Bridal Wave

HOFFMAN ESTATES, Ill., Aug. 9, 2012 /PRNewswire/ -- With wedding season in full swing, the Kenmore brand is helping brides-to-be create their special day with Bridal Wave, a live online reality wedding series.  The show chronicles eight brides during their wedding journey while offering invaluable guidance from leading wedding industry experts. As part of the show, brides vie for a newlywed's dream – a chance to win a Kenmore kitchen makeover worth up to $10,000.

Throughout the eight-week season, the bride-to-be reveals her wedding wish list and works with the right experts and talent to make it happen. After the show, the conversation continues via the brides' blogs on kenmore.com. The brides aim to share tips, provide inspiration, ask questions and receive advice from website viewers. After the series is complete, the bride's blog posts with the most creativity and originality, quality of entry, closest fit to contest theme and highest reader and viewer engagement will be named the winner of the Kenmore kitchen makeover.*

"For this season of Bridal Wave, we're harnessing the power of the Kenmore brand's social media platforms and programming to give those involved in a wedding -- whether it be a bride, bridesmaid, family member or friend -- opportunities to connect, share and engage even after the studio lights go off," said Nolan Pike, vice president and general manager of the Kenmore brand. "Through blogs, chats, Facebook and Twitter, people can experience and participate as the story unfolds."

Episodes of Bridal Wave will stream live online at 10 a.m. CDT on Saturdays. The first episode aired Saturday, August 4 and continues on this weekly schedule through the end of September. During each episode, brides will be joined by industry insiders to plan the wedding of their dreams – from honeymoons and catering to flowers and fashion. Viewers will also be able to participate in the show through live chat blog correspondents who can answer questions and respond to comments in real time. For fans unable to attend or watch live, episodes will air again on www.facebook.com/kenmore every Wednesday starting August 8.

Some of the participating experts include:

• Debi Lilly, owner of A Perfect Event, Chicago's top special event company with a faithful (and famous) following, including Oprah Winfrey
• Mike Kelton, host of So You Think You Can Dress on weddingsradio.fm
• Monica Pederson, interior decorator, lifestyle expert and television host and designer on HGTV's hit television series, Designed to Sell

A comprehensive list of the host, bride, and featured talent for each episode with general detail is provided below. For a complete schedule of the show or to view the live video stream, please visit www.facebook.com/kenmore.

Bridal Wave will live stream on www.kenmore.com/bridalwave from the new Kenmore Craftsman Brand Live Experience in downtown Chicago. The venue combines flagship Sears brands into one innovative and interactive studio, providing the perfect platform for a virtual tidal wave of wedding advice, support, fun and excitement.

Live episodes at the Kenmore Craftsman Brand Live Experience are free and open to the public. Following each show, the audience will have the chance to mingle with industry professionals and the episode's featured bride. All episodes of Bridal Wave are free with ticket and open to the public at Kenmore Craftsman Brand Live Experience, located at 233 W Huron St., Chicago, Ill.

A local Chicago production with a national following, Bridal Wave offers business benefits for potential sponsorships through viewer and reader exposure. To learn more about sponsorship opportunities, please contact Cristina Cordova at [email protected].

(*) "Potential Finalists will be notified by email on or around July 1, 2012 and the potential Grand Prize winner will be notified by email on or around September 30, 2012.  Contest subject to complete official rules available at www.facebook.com/kenmore or www.kenmore.com/bridalwave."

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 3,900 full-line and specialty retail stores in the United States and Canada and the home of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.  Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection.   We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | |Facebook: http://www.facebook.com/SHCCareers

About the Kenmore brand
Kenmore is an industry leader in delivering smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand, Kenmore continues to raise the bar with industry-leading products across small and large appliance categories. The brand recently took on a major overhaul re-launching and revamping packaging, product, marketing and social media efforts with the promise of consistently delivering more.  The brand also introduced the Kenmore Craftsman Live Brand Experience is an interactive space in the heart of Chicago equipped to stream innovative experiences and events live online via the Kenmore brand's Facebook page.  For more information, log on to www.kenmore.com or www.facebook.com/kenmore.

Contact Information:
Larry Costello
Sears Holdings Corp.
(847) 286-9036
[email protected]

Leah Eisenstein
Zeno Group for Sears
(312) 396-9766
[email protected]

SOURCE Sears Holdings Corporation