Kenmore® Introduces Its Most Efficient Water Softener Systems

HOFFMAN ESTATES, Ill., April 6, 2011 /PRNewswire/ -- The Kenmore® brand, one of the nation's leading names in appliances for more than 80 years, announces its latest and most efficient line of water softener systems*. The new Kenmore water softener systems offer stylish designs and unique functionality for customers seeking to reduce hard water in their homes.

"Kenmore has a long tradition of launching innovative appliances that help simplify and enhance our customers' lives," said Scott Freidheim, executive vice president, Sears Holdings and president, Kenmore, Craftsman & DieHard. "By continuously introducing exclusive new technologies within our Kenmore appliances, such as the new Kenmore water softeners, we are able to provide our customers with efficient solutions for their day-to-day needs in the home."

The new Kenmore water softeners have exclusive IntelliSoft2™ technology, which uses less salt and water than older water softener systems*. Replacing an older model softener with a Kenmore IntelliSoft2 system will save consumers money and time, in addition to several other advantages, including more efficient operation of appliances and reduced buildup in plumbing and fixtures, as well as brighter and whiter clothing and linens.

The new Kenmore water softeners include:  

• Kenmore® Ultra High Efficiency Water Softener, Model 42-38420, with Exclusive IntelliSoft2
  • A great choice for anyone, and the best choice for larger homes and families
  • Uses up to 35 percent less salt (4,049 pounds over 10 years) and 37 percent less water (2,217 gallons over 10 years)*
  • Features the Ultra Flow valve with 41 percent greater water flow than the High Flow valve
  • Includes the Ultra Cleansing feature, which helps to keep larger particles** of sediment from the home's plumbing system
  • Offers a large lighted LCD display with water-use monitor
  • Dimensions: 21"L x 17"W x 48"H
• Kenmore® Extra High Efficiency Water Softener, Model 42-38350, with Exclusive IntelliSoft2
  • A better choice for families up to six people and water hardness up to 45 grains per gallon when compared to the Kenmore High Efficiency Water Softener
  • Uses up to 30 percent less salt (3,425 pounds over 10 years) and 34 percent less water (2,051 gallons over 10 years)*
  • Includes the Ultra Cleansing feature, which helps to keep larger particles** of sediment from the home's plumbing system
  • Offers a lighted LCD display with water-flow indicator
  • Dimensions: 19.5"L x 16.5"W x 47.75"H
• Kenmore® High Efficiency Water Softener, Model 42-38300, with Exclusive IntelliSoft2
  • A good choice for families up to four with water hardness up to 35 grains per gallon
  • Uses up to 20 percent less salt (2,328 pounds over 10 years) and 32 percent less water (1,957 gallons over 10 years)*
  • Dimensions: 19.5"L x 16.5"W x 46"H

Shoppers seeking to reduce hard water in their homes can learn more about the new Kenmore water softener systems at Sears stores nationwide.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance.  Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year.  Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 11 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com.

Kenmore recently opened the "Kenmore Live Studio," an interactive center equipped with technology to stream exciting and innovative experiences live online. Studio visitors can share their voice with the world as they watch events that include chef and designer demonstrations, new product unveilings and more, in real time via Kenmore's Facebook page. The "Kenmore Live Studio," located in downtown Chicago at Huron and Wells (678 North Wells Street, Chicago Ill 60654), is open to the public every Thursday through Sunday. Visit www.facebook.com/kenmore to learn more.

* When compared to other Kenmore water softeners sold since 2001

** Filters to 250 micron particle size

SOURCE Sears Holdings Corporation