Kentico Unveils its Enhanced Integrated Marketing Solution to Capture Today's Fragmented Audiences

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Mar 31, 2014, 12:00 ET

NASHUA, N.H., March 31, 2014 /PRNewswire/ -- Kentico Software, the Web Content and Customer Experience Management provider, today unveiled Kentico 8, which brings new enhancements to Kentico's integrated marketing solution to help marketers and developers launch integrated marketing campaigns that engage today's fragmented audiences across all digital channels.

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"Digital marketing today requires a unifying brand identity and faster level of responsiveness to the ever-changing needs of customers, wherever they might be," said Kentico CEO and Founder Petr Palas. "With Kentico 8's enhanced integrated marketing solution, our customers get a sophisticated but easy-to-use and affordable set of tools that allow them to quickly launch and manage highly personalized and integrated digital marketing activities across all digital mediums."

Kentico 8 allows anyone to quickly deliver the right marketing message at the right time on any digital channel—it's easy to use, affordable, and quick to set up. With enhanced personalization, segmentation and other capabilities, Kentico allows users to manage all their digital marketing efforts in a unified way across all their marketing tools from a single environment that can easily integrate with real-time CRM and ERP data for the highest level of personalization. Kentico 8 includes all the components for integrated marketing efforts online, including:

Web Content Management:
Deploy and maintain visually compelling experiences on websites and other channels quickly and easily without limits on structure, navigation or device

E-commerce:
Create dynamic, personalized online stores that enable all kinds of transactions; includes:

Highly customizable checkout process

Fully integrated marketing tools for managing prospective customer journey

Visual designer for defining discount rules in product catalog and in the shopping cart

Enhancements to product options and variants

Online Communities / Social Networking:
Enhance reputation and brand/message integrity with tools that build, manage and host positive online communities, which foster greater brand advocacy and integrate with existing social networks; includes:

Social marketing integration with Facebook and Twitter

Online Marketing:
Provide actionable customer behavior insights, quality sales leads, stronger loyalty and higher conversion rates across multiple channels; includes:

Enhanced reporting and A/B testing for more effective content marketing

Buyer persona-based personalization

New product recommendations engine (Strands recommender)

Intranet and Collaboration:
Increase employee group work and project team productivity with personalized experiences that enable easy sharing of knowledge across the organization

Kentico Platform:
Built on Microsoft technology; stable, customizable and extensible; includes:

More productive and customizable user interface suitable for business users, marketers, and developers alike

Enhanced form builder for faster time-to-launch and better productivity

Better API support for enhanced developer productivity

New search functionality

Improvements in Webparts, widgets and CSS preprocessors

Simplified deployment to Windows Azure

"We have relied on Kentico as a competitive differentiator for many years, because they've always been about helping us do more with less," said Brian McKeiver, solution architect and co-owner of BizStream. "That means bigger marketing successes for less time, less hassle, and less expense."

Kentico supports all the latest Microsoft technologies, including Visual Studio 2013, Microsoft .NET Framework 4.5, Windows Server 2012, Windows 8.1 and Windows Azure SDK 2.2.

For more on Kentico's integrated marketing solution, please visit: http://www.kentico.com/Kentico8

About Kentico
Kentico is the integrated marketing solution that provides a complete set of features for building websites, intranets, community sites and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multisite management, and comes out of the box with 70 ready-to-use modules, 400 configurable web parts, and source code available by request.

About Kentico Software
Kentico provides an affordable, award-winning integrated marketing solution that's easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,100 digital agency partners, Kentico powers more than 18,000 websites in 90 countries. Customers include Bacardi; Great British Chefs; Gibson; Mazda; Microsoft; Mighty River Power; Run and Become; Sony; Vodafone.