Ketchum and Its Clients Awarded Nine Silver Anvil Awards

NEW YORK, June 10, 2011 /PRNewswire/ -- Leading global public relations firm Ketchum and its clients won nine 2011 Silver Anvil awards, which are awarded by the Public Relations Society of America and recognize the best in strategic public relations planning and execution. The evening's tally brings the agency's total to 126, the most awards any firm has won in the program's 65-year history. The agency and its clients also were awarded six Awards of Excellence.

"Each award that our clients win in partnership with Ketchum is extremely meaningful," said Rob Flaherty, senior partner and president of Ketchum. "They underscore the strong partnership we have with our clients and the breakthrough creative, strategic work that leads to meaningful business results."

The award-winning programs include these:

Silver Anvil Award Winners

EVENTS AND OBSERVANCES LESS THAN SEVEN DAYS
"Deforest Yourself, Reforest the World"
Philips Norelco with OneVoice

EVENTS AND OBSERVANCES MORE THAN SEVEN DAYS – BUSINESS PRODUCTS
"7-Eleven Unites America with Purple Slurpees"
7-Eleven with FreshWorks

EVENTS AND OBSERVANCES MORE THAN SEVEN DAYS – BUSINESS SERVICES
"FedEx Panda Express: 'Panda-monium' Takes Flight"
FedEx with Ketchum

MARKETING CONSUMER PRODUCTS – ALCOHOLIC BEVERAGES
"Absolut Brooklyn: The Stoop Life Movement"
Absolut Vodka with Ketchum

MARKETING CONSUMER PRODUCTS – HEALTHCARE
"Centrum Inspires Women to Love Feeling Healthy and Energized"
Pfizer Consumer Healthcare with Ketchum

MARKETING CONSUMER PRODUCTS – OTHER
"7-Eleven Unites America with Purple Slurpees"
7-Eleven with FreshWorks

MARKETING CONSUMER PRODUCTS – PACKAGED GOODS
"Deforest Yourself, Reforest the World"
Philips Norelco with OneVoice

MARKETING CONSUMER SERVICES – FINANCIAL SERVICES
"Who Wants More Stuff? Chase Sapphire's Approach to Meaningful Experiential Rewards"
Chase Card Services with Ketchum

REPUTATION/BRAND MANAGEMENT – COMPANIES WITH REVENUE MORE THAN $10 BILLION
"From Junk Food to Good Food: Building Advocates to Change the Perception of Frito-Lay Snacks"
Frito-Lay with Ketchum and Zocalo Group

Awards of Excellence

EVENTS AND OBSERVANCES MORE THAN SEVEN DAYS – BUSINESS SERVICES
"Who Wants More Stuff? Chase Sapphire's Approach to Meaningful Experiential Rewards"
Chase Card Services with Ketchum

INTEGRATED COMMUNICATIONS – CONSUMER PRODUCTS
"From Junk Food to Good Food: Building Advocates to Change the Perception of Frito-Lay Snacks"
Frito-Lay with Ketchum and Zocalo Group

INTEGRATED COMMUNICATIONS – CONSUMER SERVICES
"Chase Sapphire Creates MAD Cardmember Experiences"
Chase Card Services with Ketchum

MARKETING CONSUMER PRODUCTS – PACKAGED GOODS
"Cottonelle Won't Roll Over"
Kimberly-Clark with Ketchum

MULTICULTURAL PUBLIC RELATIONS – BUSINESS
"So Kodak"
Eastman Kodak Company with Ketchum

REPUTATION/BRAND MANAGEMENT – COMPANIES WITH REVENUE MORE THAN $10 BILLION
"Love Your Cereal: Kellogg Company Delivers the Facts about Cereal"
Kellogg Company with Ketchum

"Continuing our record as the agency with the most Silver Anvils is quite an honor and not something we take for granted. We will continue to work hard to break new ground in communications and marketing for our clients," Flaherty said.

These Silver Anvil wins are the latest in a series of top honors recently awarded to Ketchum for its client work. Earlier in the year, Ketchum took home three PRWeek Awards, including an unprecedented third consecutive best-in-show Campaign of the Year Award, for its work with Mattel, after winning with Dreyer's Ice Cream in 2010 and IKEA in 2009. At that award ceremony, Ketchum also received an honorable mention designation for Large Agency of the Year. In May, Ketchum led the Holmes Group's North American SABRE Awards with 12 award wins; it then won six awards at the EMEA SABRE Awards in Prague. The agency also recently won two Clio Awards and has currently won more Clios than any other public relations agency.

About PRSA's Silver Anvil Awards

PRSA's Silver Anvil award represents the pinnacle of achievement and the highest standards of performance in the public relations profession. Symbolizing the forging of public opinion, the Silver Anvil is annually awarded to organizations which have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Winning programs must incorporate sound research, planning, execution and evaluation. The 2011 Silver Anvil Awards Evening – ranked "#1 Public Relations Industry Event in New York" by BizBash in its annual "New York's Top 100 Events" – salutes the practice of public relations and the finalists of this year's competition.

About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2010 Large PR Firm of the Year (Holmes Report and PR News) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.

SOURCE Ketchum