Ketchum and Its Clients Take Home Five Silver Anvil Awards
Agency's Silver Anvil Wins Top All Others With a Total of 117
NEW YORK, June 4 /PRNewswire/ -- Ketchum, a leading public relations agency, continued to dominate the public relations industry award circuit for its work on behalf of clients after claiming five top awards at the Public Relations Society of America's (PRSA) iconic Silver Anvil awards ceremony, which recognizes the best in strategic public relations planning and execution. Throughout the award program's 60-year-plus history, Ketchum has won a total of 117 Silver Anvils, more than any other agency. The agency also received eight awards of excellence last night.
These wins are the latest in a series of top honors recently awarded to Ketchum for its client work, including the Holmes Report's PR Campaign of the Decade for Doritos' "Crash the Super Bowl" program and winning the best-in-show Campaign of the Year Award in the United States for its work with Dreyer's at the PRWeek Awards earlier this year. In addition, at last week's Clio Awards, Ketchum took home five awards – two gold Clios, two silver Clios and one bronze Clio – in the strategic communications category, more than any other public relations agency.
"We're extremely proud to continue this winning tradition at the Silver Anvils, the culmination of the public relations award season. With 117 Silver Anvil wins and counting, we are thrilled to know that the work we do on behalf of our clients continues to be recognized as strategic and creative with demonstrable results that move the needle for our clients," said Raymond L. Kotcher, senior partner and CEO of Ketchum.
The award-winning programs include:
Silver Anvil Award Winners |
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MARKETING CONSUMER SERVICES, FINANCIAL SERVICES "Launching Chase Sapphire: Redefining 'Redeeming' Rewards Through Meaningful Experiences" Chase Card Services with Ketchum |
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EVENTS AND OBSERVANCES, LESS THAN SEVEN DAYS, BUSINESS SERVICES "Free Resumes to the Masses" FedEx Office with Ketchum |
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MARKETING CONSUMER PRODUCTS, FOOD & NON-ALCOHOLIC BEVERAGES "Only in a Woman's World: Frito-Lay Welcomes Women Back to the Snack Aisle" Frito-Lay with Ketchum, Ketchum Sports & Entertainment, and Zocalo Group |
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EVENTS AND OBSERVANCES, MORE THAN SEVEN DAYS, BUSINESS PRODUCTS "Kodak Makes the World a Little Brighter" Kodak with Ketchum |
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INTEGRATED COMMUNICATION, CONSUMER SERVICES "Roll Over or Get Tough: Giving Customers a Voice on Cable Prices" Time Warner Cable with Ketchum |
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Award of Excellence Winners |
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MARKETING BUSINESS TO BUSINESS, PROFESSIONAL AND/OR FINANCIAL SERVICES "Launching Ink from Chase: Delivering Big to Small Businesses" Chase Card Services with Ketchum |
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MARKETING CONSUMER PRODUCTS, FOOD & NON-ALCOHOLIC BEVERAGES "Doritos Crash the Super Bowl IV" Frito-Lay with Ketchum |
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EVENTS AND OBSERVANCES, MORE THAN SEVEN DAYS, BUSINESS PRODUCTS "Barbie Celebrates 50 Fabulous Years" Mattel with Ketchum |
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MARKETING CONSUMER PRODUCTS, PACKAGED GOODS "Barbie Celebrates 50 Fabulous Years" Mattel with Ketchum |
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EVENTS AND OBSERVANCES, MORE THAN SEVEN DAYS, BUSINESS SERVICES "CDC Calls: I Don't Want to Miss a Thing" The Clorox Company with Ketchum |
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MARKETING CONSUMER PRODUCTS, PACKAGED GOODS "Clorox Bleach: Just the Facts, Mom" The Clorox Company with Ketchum |
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ISSUES MANAGEMENT, BUSINESS "Roll Over or Get Tough: Giving Customers a Voice on Cable Prices" Time Warner Cable with Ketchum |
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PUBLIC AFFAIRS, GOVERNMENT "TV Converter Box Coupon Program" U.S. Department of Commerce/National Telecommunications and Information Administration with Ketchum |
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In early May, Ketchum was honored as the Holmes Group's Large PR Agency of the Year. Additionally, last week, Ketchum Pleon won three EMEA SABRE Awards on behalf of its client campaigns and an agency initiative at an award ceremony in London.
About PRSA's Silver Anvil Awards
PRSA's Silver Anvil award represents the pinnacle of achievement and the highest standards of performance in the public relations profession. Symbolizing the forging of public opinion, the Silver Anvil is annually awarded to organizations which have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Winning programs must incorporate sound research, planning, execution and evaluation. The 2009 Silver Anvil Awards Evening – ranked "#1 Public Relations Industry Event in New York" by BizBash in its annual "New York's Top 100 Events" – salutes the practice of public relations and the finalists of this year's competition.
About Ketchum
A communications innovator, Ketchum ranks among the largest global communications consultancies and leads the industry in the U.K. and continental Europe as Ketchum Pleon. With five global practices – Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports & Entertainment, and Ketchum Pleon Change (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit www.ketchum.com.
SOURCE Ketchum
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