Ketchum and its Clients Win 18 Lions at 2017 Cannes Lions International Festival of Creativity
CANNES, France, June 20, 2017 /PRNewswire/ -- Leading communications consultancy Ketchum was honored with 18 Cannes Lion awards for work on behalf of its clients during the PR Lions, Health & Wellness Lions, and Promo & Activation Lions award ceremonies, which were held this week at the 64th annual Cannes Lions International Festival of Creativity in Cannes, France. These latest awards bring Ketchum's total Cannes Lions wins to 37 since PR was first recognized by the festival in 2009.
"The Cannes Lions recognizes the best in creative marketing, and, with thousands of entries, it takes a special idea, coupled with brilliant execution, to truly stand out," said Ketchum partner, president and CEO Rob Flaherty. "It's a proud moment for Ketchum to receive these awards in partnership with our clients, as it highlights the agency's creative consistency and the importance of earned media in helping our clients break through."
Ketchum and its clients won Lions in the following categories:
PR Lions
GOLD LION: CO-CREATION & USER GENERATED CONTENT
"Cheetos Museum"
Cheetos with Goodby Silverstein & Partners, OMD, Ketchum and The Marketing Arm
GOLD LION: FOOD & DRINKS
"Cheetos Museum"
Cheetos with Goodby Silverstein & Partners, OMD, Ketchum and The Marketing Arm
GOLD LION: RESEARCH, DATA ANALYTICS & INSIGHT GENERATION
"Care Counts"
Whirlpool with DigitasLBi and Ketchum
SILVER LION: HEALTHCARE AND WELL-BEING
"Amazon Warriors Safe Collection"
Ananse with Ketchum's Little George
SILVER LION: REAL-TIME RESPONSE
"Twitter Beef"
Wendy's with VML, Mediavest Spark and Ketchum
SILVER LION: SOCIAL COMMUNITY-BUILDING/MANAGEMENT
"#NuggsforCarter"
Wendy's with VML, Mediavest Spark and Ketchum
SILVER LION: SOCIAL INFLUENCER COMMUNICATION & AMPLIFICATION
"#NuggsforCarter"
Wendy's with Ketchum, VML and Mediavest Spark
BRONZE LION: DURABLE CONSUMER GOODS
"Care Counts"
Whirlpool with DigitasLBi and Ketchum
BRONZE LION: RETAIL, E-COMMERCE, RESTAURANTS & FAST-FOOD CHAINS
"Mannschafts-Whopper"
Burger King Deutschland with Grabarz & Partner, Vizeum Deutschland, Ketchum's Emanate, and Setup
BRONZE LION: INTEGRATED CAMPAIGN LED BY PR
"Care Counts"
Whirlpool with DigitasLBi and Ketchum
BRONZE LION: MEDIA RELATIONS
"#NuggsforCarter"
Wendy's with Ketchum, VML and Mediavest Spark
Health & Wellness Lions
BRONZE LION: BRAND-LED EDUCATION & AWARENESS
"Amazon Warriors Safe Collection"
Ananse with Ketchum's Little George
Promo & Activation Lions
GOLD LION: CO-CREATION & USER GENERATED CONTENT
"Cheetos Museum"
Cheetos with Goodby Silverstein & Partners, OMD, Ketchum and The Marketing Arm
In addition, Ketchum (as part of MMK+) won two Gold Promo & Activation Lions, as well as one Gold and two Silver Health & Wellness Lions.
Ketchum and its clients were shortlisted in an additional nine categories.
The Cannes Lions International Festival of Creativity was established in 1954 and is generally viewed as the pinnacle of the annual awards season for the global communications industry.
For the seventh consecutive year, Ketchum is the sponsor of the Cannes Young Lions Marketers Competition, designed to recognize talented young in-house marketers, age 30 or under, working for client companies in 24 countries around the world. The Young Marketers have the opportunity to showcase their ideas in front of industry leaders from top global companies attending the Cannes Lions Festival.
In addition, this year Ketchum is hosting two panels. On June 18, Ketchum presented Classic Hollywood Meets the YouTube Generation: Who Are Fans Following?, a live panel discussion featuring Hollywood star Laura Dern and YouTube sensation Grace Helbig, moderated by PR Lions juror and Ketchum's partner and head of entertainment, Marcus Peterzell. The debate explored the similarities and differences between working with "timeless" and "real-time" talent, and how marketers can tap into both worlds successfully. On June 21, Ketchum will co-host a panel with the editor of Fast Company, which will explore the existence and causes of a creative echo chamber, based on the findings of a survey of 500 creatives.
Ketchum representatives will also be posting their insights and observations during the festival at ketchum.com/cannes-2017 and using the hashtag #InspiredbyCannes.
In 2009, Ketchum was honored with one of the first ever PR Lions for its "Häagen-Dazs Loves Honey Bees" campaign. In 2011, Ketchum, as part of OneVoice, won a Silver PR Lion on behalf of Philips, and in 2013, the firm won seven PR Lions and two Promo & Activation Lions across nine categories. In 2014, Ketchum won two PR Lions and one Promo & Activation Lion across three categories, and in 2015, the firm won a Bronze PR Lion with client Fashion Revolution. Last year, Ketchum won a Bronze PR Lion for Caritas International and a Promo & Activation Lion for work with Gillette.
About the 64th Cannes Lions International Festival of Creativity, June 17 to 24, 2017, Palais des Festivals, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 40,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile and Integrated advertising, as well as the best Media, Direct, PR, Integrated, Creative Effectiveness, Creative Data, Innovation, Entertainment and Music ideas. The festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 15,000 delegates from 95 countries attend a week-long program of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 37 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
SOURCE Ketchum
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