Ketchum Appoints Bruce Shu Managing Director, Greater China
NEW YORK and HONG KONG, April 2, 2015 /PRNewswire/ -- Ketchum, one of the world leaders in communications and public relations, today announced the appointment of Bruce Shu as managing director of Ketchum Greater China, which includes three offices in mainland China (Beijing, Guangzhou and Shanghai) as well as offices in Hong Kong and Taipei. Based in Hong Kong, Shu joins Ketchum today and will report to Jon Higgins, senior partner and CEO, International, for Ketchum.
"Bruce is a dynamic addition to Ketchum's team and the clear choice to lead our Greater China operations. He has an impressive depth of communications and leadership experience in Asia Pacific, from corporate communications to brand strategy to media relations," said Higgins. "Bruce has a reputation for providing clients with direct and clear communications counsel, and for driving strong alignment among his organization to deliver outstanding results. We can count on him for exceptional leadership and continued transformative growth in that region."
Shu has more than 20 years of experience in Asia Pacific as a communications strategist and journalist. He has led communications on the corporate side and at leading agencies. He also has media experience in broadcast and print journalism. Shu succeeds Ketchum partner Sean Fitzgerald, who has taken on the new role of partner and director, North America Corporate & Public Affairs Practice.
"I am excited to join Ketchum to work with a team of outstanding communications professionals in the Greater China area to deliver breakthrough communications for clients," Shu said. "Ketchum has a reputation for providing exceptional communications counsel, leadership and strategic execution that exceeds expectations, and I look forward to contributing to those great results and further growing and evolving the business in the region."
Shu is supported by a strong and experienced leadership team, which includes the following individuals:
- Tiffany Hu, VP and deputy general manager, Shanghai;
- Simeon Mellalieu, partner and general manager, Hong Kong, and Anissa Wong, deputy general manager, Hong Kong;
- Joe Tong, general manager, Guangzhou;
- Peng Yue, who was recently promoted to the role of deputy general manager, Beijing;
- Vivien Teo, VP and director of digital strategy for Greater China.
Prior to joining Ketchum, Shu was managing director of Asia Pacific operations at Grayling, where he worked for nearly seven years. He also worked at Citigate Dewe Rogerson for five years, specializing in corporate communications for the financial sector as well as M&A and IPO communications and investor relations. Before becoming a communications consultant, he was regional head of corporate communications for ABN AMRO. He began his communications career as a print journalist before transitioning to broadcast, working for Agence France-Presse and helping to found CNBC Asia. Shu holds a B.A. in economics from the University of Missouri, and is fluent in English, Mandarin and French.
Ketchum established its Greater China operations in 1980. The agency represents some of the world's leading brands across its key practice areas, which include lifestyle and brand marketing, technology, corporate communications and public affairs, and financial communications. Ketchum Greater China has consistently gained industry recognition for innovation and execution excellence, and was recognized with seven prestigious awards over the past year, including Hong Kong PR Awards, Hong Kong PRPA Awards, Dragons of Asia Awards and Shanghai PR Association Awards. Additional information on Ketchum Greater China and its award-winning work can be found at www.ketchum.com/greaterchina.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit www.ketchum.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
SOURCE Ketchum
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