Ketchum Leads North American SABRE Awards, Takes Home Eight Client Awards

NEW YORK, May 12 /PRNewswire/ -- Ketchum, a leading global public relations firm, won more North American SABRE Awards than any other agency at last night's award ceremony, hosted annually in New York by the Holmes Group. Ketchum and its clients took home four gold SABREs and three silver SABREs, while Ketchum's word-of-mouth-marketing firm, Zocalo Group, received an iron SABRE. Also at the event, Ketchum was honored as the Holmes Group's Large PR Agency of the Year.

"Winning these awards underscores our creativity and strategic approach to the work we do for our clients. It results in work that is truly outstanding and helps our clients succeed in the marketplace," stated Raymond L. Kotcher, Ketchum senior partner and chief executive officer. "Our capabilities in branding, digital, social media, measurement and reputation building provide clients a single, highly effective resource that enables them to meet their goals."

Ketchum and its clients won SABRE Awards in the following categories:

In addition, Ketchum's word-of-mouth-marketing firm, Zocalo Group, received an iron SABRE, which honors agency initiatives, in the Evaluation category for its Digital Footprint Index, while Ketchum received an iron Certificate of Excellence for Program of the Year on behalf of the Ketchum Media Optimizer. Ketchum and Ketchum Pleon in Europe have also been named finalists for nine EMEA SABRE Awards, which will be presented at a gala dinner in London on May 26.

Earlier in the year, the Holmes Report named Ketchum's and Doritos' "Crash the Super Bowl" program as its PR Campaign of the Decade. Additionally, in March, Ketchum took home four PRWeek Awards for its work on behalf of its clients, including the best-in-show Campaign of the Year Award for its work with Dreyer's, and was given the honorable mention designation for Large Agency of the Year.

About the SABRE Awards

SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Gold SABREs recognize the best programs in specific brand-building and reputation management categories, Silver SABREs recognize the best programs in specific industries, and Bronze SABREs recognize excellence in technical aspects of communication. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive Web site. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow. 

About Ketchum

A communications innovator, Ketchum ranks among the largest global communications consultancies and leads the industry in the U.K. and continental Europe as Ketchum Pleon. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports & Entertainment, and Ketchum Pleon Change (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit www.ketchum.com.  

SOURCE Ketchum