Ketchum Names Two New Associate Directors, Enhancing Leadership in Western U.S.
LOS ANGELES and SAN FRANCISCO, Oct. 20, 2016 /PRNewswire/ -- Ketchum, one of the world leaders in communications and public relations, today announced the appointment of two new associate directors in Ketchum West. Suzanne Maloney, partner and director of strategic and creative planning, and Kevin Oates, partner and director of the Ketchum West Corporate & Public Affairs Practice, assume the roles of associate directors for Ketchum West, effective immediately. Maloney and Oates will continue to be based in Ketchum's San Francisco and Los Angeles offices, respectively.
Both seasoned veterans within the agency, Maloney and Oates will partner closely with Ketchum West director Melissa Kinch in their new roles to oversee operations for the Ketchum West regional business while continuing to fulfill their client responsibilities and business development efforts.
"Sue and Kevin already bring their unique points of view and trusted counsel to our clients' communication strategies every day," said Barri Rafferty, partner and president of Ketchum. "Their commitment to leadership, creativity and client service will continue to steer the Ketchum West region on the forward-looking growth path that has become the agency's hallmark."
During Maloney's 17-year career at Ketchum, she has contributed to shaping Ketchum's reputation as one of the marquee creative communications organizations. Prior to her current strategic and creative planning role, Maloney led the agency's San Francisco Brand Marketing Practice, building a roster of notable consumer brand clients. Today, her boundless energy and creative passion help drive countless award-winning campaigns on behalf of many of the agency's clients, spanning consumer products, food, wellness and financial services, among other sectors.
"Sue recognizes that in serving our clients, not only is what we do tremendously important, but how we do it also matters," said Kinch. "In this spirit, Sue focuses on both the 'what' and 'how' equally, constantly driving toward creative, dynamic, innovative campaigns that shape storytelling on behalf of our clients. I'm thrilled to continue partnering with Sue in her new role."
Oates, having joined Ketchum in its internship program 17 years ago, has since worn many hats in Ketchum West's Corporate & Public Affairs Practice. As a client director, senior vice president and director, Oates and his teams have created and executed client programs recognized with seven PRSA Silver Anvil awards and three SABRE Awards of Excellence. He also has been at the center of Ketchum's involvement in the automotive industry, having grown the agency's expertise in this space over the last decade.
Kinch said of Oates: "Kevin understands the complex intersection of corporate reputation, consumer brand marketing and pop culture, and has a unique ability to spot trends and conversations in this intersection that impact our work and, often, our clients' worlds. I look forward to Kevin's continued steadfast leadership in Ketchum West."
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 19 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
SOURCE Ketchum
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