NEW YORK, July 15, 2015 /PRNewswire/ -- Ketchum, one of the world leaders in communications and public relations, today announced the formation of a new offering, Ketchum Game Plan, combining Ketchum's expertise in sports marketing with capabilities in issues management strategy, reputational risk preparedness and crisis response for brands that have made significant investments in the world's premier sporting events.
With many brands looking to tap into their consumers' passions for sports, Ketchum Game Plan offers clients a holistic approach to reputation management that considers all key constituencies, from properties to sponsors, athletes, fans and media.
"In the midst of a sports scandal or crisis, it can be easy for brands and companies with a vested interest in the sport or event to get swept into the spotlight, even if they played no part in the issue," said John Bradbury, partner and director of Issues & Crisis Management at Ketchum. "With greater profile and visibility comes increased reputational risks, often in the form of intense media scrutiny, heightened public interest and emotional responses when issues arise. In these cases, we help clients stay ahead of the game by recognizing vulnerabilities and developing strategies to mitigate impact."
Ketchum has assisted clients with sports issues management situations ranging from the potential cancelation of sporting events to team tragedies to college athletics and athlete spokesperson scandals to sponsorships of major sporting events like the Olympic Games, Super Bowl and FIFA World Cup.
"As a result of the continued growth of the sports business industry, these kinds of issues have only increased in recent years," said Shawn McBride, EVP of sports for Ketchum Sports & Entertainment. "Given the myriad reputational risks that go hand-in-hand with the outstanding exposure that brands receive when aligning with a property, event, team or athlete, it's important to have a plan ready to manage any potential issues or threats – and a partner that understands the dynamics of this industry."
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 14 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit www.ketchum.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.