Ketchum Signs Hausmann Group as Exclusive Affiliate in Australia
NEW YORK and SYDNEY, Jan. 29, 2015 /PRNewswire/ -- Ketchum, one of the world's leading communications consultancies, has signed an exclusive agreement with The Hausmann Group, Australia's largest independent PR company.
The Hausmann Group is one of Australia's most respected and innovative marketing communications agencies with a staff of 50 and an impressive client list of global, blue chip brands. The partnership will provide The Hausmann Group resources to further grow the business and provide its clients with global solutions and a greater diversity of offerings. The affiliation also will be a major asset for Ketchum clients that plan to expand their business to Australia or wish to strengthen their presence in the market, which is the world's 12th-largest economy.
The Hausmann Group, which was founded in 1990, is led by CEO Judi Hausmann and managing director Katrina Brangwin, who has been with the company since its inception.
"The Hausmann Group's leadership, core values and its dedication to delivering extraordinary work make it evident why they're such a perfect fit for Ketchum. I have no doubt that this partnership will be a long and fruitful one," said Jon Higgins, Ketchum senior partner and CEO, International. "As one of the world's largest economies and with a population of nearly 24 million people, Australia is a vital market for Ketchum clients and prospects, many of which have business operations in the country," Higgins added.
The Sydney-based consultancy encompasses Hausmann Communications, which specializes in public relations and experiential marketing campaigns that target consumers, and Health Haus, a specialist healthcare PR agency. Hausmann Communications is jointly managed by general managers Linda Reid and Jon Manning, while Health Haus is headed by general manager Ian Harris.
The Hausmann Group offers local-market expertise and experience in delivering creative and integrated 360-degree campaigns across PR, events, digital, experiential and social for some of the world's leading brands as well as a range and depth of knowledge across healthcare, fast-moving consumer goods, entertainment and fashion, lifestyle, technology and business.
"Our partnership with Ketchum comes at an auspicious time, as The Hausmann Group celebrates 25 successful years in business this year. We are enormously proud of all that we have achieved in this time and believe that the affiliation with Ketchum will allow us to offer our clients and staff even stronger services and opportunities in an ever-evolving market," said Judi Hausmann. "We will remain a nimble, independent operator but with the backing of Ketchum's deep capabilities, creative talent and resources and impressive global client network. Our staff will be able to benefit not only from our own rigorous training programs but also from Ketchum's industry-leading professional development program. We see this partnership as a win for everyone."
This move builds on Ketchum's significant expansion in the Asia-Pacific region in recent years, including moving to a majority position in its long-established Greater China operations, acquiring Sampark in India, adding a new office in Korea, and its acquisition of long-term Singapore affiliate ICON Communications, now called Ketchum.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit www.ketchum.com.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
SOURCE Ketchum
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