Ketel One® Vodka and MIAMI Magazine Support South Florida's Leading Philanthropic Organizations

Second Annual Program Raises Money and Honors this Year's Modern Hispanic Gentlemen

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Feb 02, 2012, 10:00 ET

MIAMI, Feb. 2, 2012 /PRNewswire/ -- Building on the success of last year's campaign, Ketel One® Vodka has once again partnered with MIAMI Magazine to support Miami's philanthropic Hispanic community with the "Modern Hispanic Gentlemen" program. Four influential Hispanic males who embody the style and substance of a Ketel One modern gentleman have been identified, and Ketel One® Vodka will be making a donation to four local charities selected by each of the finalists.

This year's finalists are prominent figures in the Miami area and are active in their respective charities:

Andres Asion, Vice President of Sales at Fortune International, and his charity, Amigos for Kids
Diego Ojeda, internationally acclaimed filmmaker, and his charity Twelve Smiles
Jordi Vilasuso, actor on All My Children, and his charity, Liga Contra el Cancer
Tony Jimenez, Co-Founder and Co-Chairman of Raices de Esperanza

"Ketel One is truly taking the Modern Hispanic Gentlemen program to the next level this year," said Anne Owen, Publisher of MIAMI Magazine. "We couldn't be more thrilled to partner on such an amazing initiative that aims to give back to the local Hispanic community."

Brijette De Berardinis, head mixologist at Meat Market Miami, has created a custom cocktail in honor of each of the finalists. Each gentleman has been paired with a local restaurant and his cocktail will be featured on the menu until mid-February. Supporters of the gentlemen are encouraged to celebrate the honorees responsibly by trying the cocktails and visiting the official Modern Hispanic Gentlemen website (http://media.modernluxury.com/ketelone/MIAM) to vote for their favorite. The gentleman with the most votes will win a $5,000 donation to his charity courtesy of the makers of Ketel One® Vodka, and all other charities will receive a $2,000 donation.

The program culminates with an exclusive wrap party at The Wall Lounge on February 8, 2012, where the winner and his respective charity will be announced.

For additional information visit http://media.modernluxury.com/ketelone/MIAM. Join the conversation, tag @MIAMImagazine, use the hashtag #KetelOne #ModernHispanicGentlemen, and visit www.facebook.com/KetelOne and www.facebook.com/modernluxury.MIAMImagazine.

About Ketel One Vodka

With 10 generations of Nolet family distilling passion and expertise, the success of the KETEL ONE® brand is built on one-to-one conversations with the bartending community. Launched in the United States in the early 1980s, Carolus Nolet Sr. was inspired by original recipes and techniques of his ancestors when he created the recipe for and distinctive personality of KETEL ONE vodka.

KETEL ONE vodka is a sophisticated and crisp, wheat-based, super-premium blend crafted from small batches, using copper pot stills together with modern distilling techniques. The 19th century coal-fired pot still, Pot Still Number 1, otherwise known as "Distilleerketel # 1", is one of the pot stills used in the production process and is the inspiration for the name of this Dutch vodka.

Each final production of KETEL ONE vodka is approved by a member of the Nolet family prior to bottling.

After extensive research, KETEL ONE CITROEN® flavored vodka was launched in 2000, created by infusing KETEL ONE vodka with citrus essential oil essence. Two different types of lemon from Sicily give the flavored vodka a lively, rich sweetness, whilst one variety from Spain gives a full, distinctive taste. Lemon from Guinea, West Africa results in a more intense character, whilst two varieties of lime from the Caribbean give KETEL ONE CITROEN flavored vodka an incredible note of freshness.

In 2008, the Nolet Group created a 50/50 joint venture company with Diageo, KETEL ONE Worldwide B.V., to import, sell, market and distribute KETEL ONE vodka and KETEL ONE CITROEN flavored vodka and to maximize global growth potential for the KETEL ONE brand.

KETEL ONE, KETEL ONE CITROEN, and the associated logos are trademarks of Double Eagle Brands N.V.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Please enjoy Ketel One® Vodka responsibly.

SOURCE Ketel One Vodka