Kevin Flynn Joins Rosetta to Lead Rogers Communications Team

TORONTO, May 4 /PRNewswire/ -- Kevin Flynn has joined Rosetta, the largest independent interactive agency in the US, as Partner and Managing Director of its new Toronto office, the agency announced today. Flynn will lead the Rogers Communications Inc. account for Rosetta, which was named Rogers' interactive and direct marketing Agency of Record in February.  He will also oversee all management and operations functions for Rosetta's Toronto office.

Flynn comes to Rosetta from MacLaren MRM, where he served as Senior Vice President of Client Strategy and Engagement. In that role, he was responsible for driving business growth through the agency's client management group. He also served as Head of the Solutions Planning and Architecture Group, where he led the re-design of the agency's approach to integrated client solution development, with a particular focus on newer digital strategies.

"Kevin brings the right blend of skills and experience to build, inspire and lead our talented Toronto-based team of direct and interactive marketing professionals.  Their mission is to translate Rosetta's insights, analytics and technology prowess into personalized marketing solutions that work across multiple mediums and channels to spur Rogers' growth," said Chris Kuenne, Chairman and CEO of Rosetta.  "With Kevin on board and leading the team we are assembling to serve Rogers, Rosetta is positioned to bring a new level of targeted direct and digital marketing to Canada's highly competitive environment."

Flynn said, "I am extremely impressed with Rosetta's sophisticated strategic approach to direct and interactive marketing, particularly the way they translate deep consumer insights into more effective personalized marketing across both the direct and interactive channels.  I am looking forward to being part of the team that takes Rogers' direct and digital marketing to an exciting new level."

Previously, Flynn served as Senior Vice President and Brand Director for Team Microsoft at MacLaren McCann. Prior to that, he was Vice President and Group Account Director at Wunderman in Toronto.  Flynn has extensive experience in B2C, B2B and C2C marketing across a range of categories, including telco, technology and financial services.  His experience spans offline and online CRM, interactive advertising, social media and mass market advertising.

Rosetta expects to hire approximately 15-20 team members in Toronto within the next year. Marketing consulting job opportunities include creative, account management, relationship management strategy and website analytics and optimization roles. Rosetta expects to move into permanent offices in Toronto this summer.

About Rosetta

Founded in 1998, Rosetta has rapidly become the largest independent interactive agency in the US. AdAge ranks it amongst the top ten digital agencies and the fastest growing agency within the top 50. Rosetta recently expanded its offerings within professional healthcare marketing by acquiring Wishbone-ITP, an award-winning pharmaceutical agency. Rosetta is rated a "strong performer" in a recently published Forrester Wave report. Using a patented approach to segmentation, called Personality® Segmentation, which provides deep insights into the underlying drivers of consumer behavior, Rosetta builds its clients' brands by identifying, understanding and enhancing relationships with its customers. Rosetta's industry-focused marketers and creative teams translate these insights into relevant marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand's most valuable customer relationships. 

Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Rosetta's clients include OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka (healthcare); Citizens, HSBC, Nationwide and Fidelity (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston and Chicago.

For more information, visit http://www.rosetta.com.

SOURCE Rosetta