KeVita Introduces Three New Master Brew Kombucha Flavors To Kick Off National Digital And Social Campaign
Campaign Invites Fans to Share Their #InnerSelfie, Revitalize From The Inside and Support The Gastric Cancer Foundation
OXNARD, Calif., Sept. 22, 2016 /PRNewswire/ -- KeVita, a leading artisan of fermented probiotic and kombucha beverages, announced today three new energizing Master Brew Kombucha flavors available at retailers nationwide: Dragonfruit Lemongrass, Mango Habanero, and Citrus. The new flavors join KeVita's lineup of three fermented drink categories and serve as a springboard for a national, multi-platform campaign, which will inspire people to take control of their health and revitalize from the inside.
Packed with six times more beneficial organic acids than leading brands, KeVita Master Brew Kombucha is naturally energizing with organic caffeine and fermented kombucha green and black tea. Each bottle contains over 4 billion colony forming units of live probiotics and just 35 calories per 8-ounce serving. KeVita offers the only kombucha that carries the Verified Non-Alcoholic certification, providing all the benefits without the alcohol. The flavor profiles of the new brews:
- Dragonfruit Lemongrass – Marries lush dragonfruit with fresh lemongrass and a hint of basil
- Mango Habanero – Perfect pairing of mango sweetness with a spicy habanero kick in every sip
- Citrus – Combines sun-ripened lemon, lime and orange with aromatic rosemary
"By pairing enticing flavors with the benefits of organic acids and probiotics, we've grown our Master Brew Kombucha line tremendously from year to year," said Bill Moses, CEO and co-founder of KeVita. "These drinks are the total package, and we aim to continually exceed the expectations of our fans with innovative, new brews that taste great."
KeVita's national campaign asks fans to look inward and share how they feel on the inside. Participants will visit www.innerselfie.kevita.com, upload a selfie, and complete the sentence, "I am _____ inside," – in short, their #InnerSelfie. The new image can then be enhanced with KeVita filters, featuring bubbles and colorscapes from their signature drinks. For every entry through the site that is shared using the hashtag, #InnerSelfie, and tagged @KeVitaDrinks, KeVita will donate $1 to the Gastric Cancer Foundation1. Submissions are also eligible to win KeVita prizes. Selected weekly, #InnerSelfie winners will be celebrated on KeVita's social channels and refreshed website, which will feature a new "Learn" section dedicated to digestive and immune health information. The campaign will also feature leading tastemakers from across the country who align with KeVita's mission to help people revitalize from the inside.
"We believe it's what's inside that counts, and we hope this campaign inspires our fans to share their passions and learn more about what's inside KeVita drinks that can help them revitalize throughout the day," said Bryan Crowley, Chief Strategy Officer of KeVita. "By partnering with the Gastric Cancer Foundation, we've given our fans an incentive and platform to share their #InnerSelfie – and all for a great cause."
"KeVita is spotlighting the urgent need for more research funding for this deadly disease, especially with the growing incidence of young people affected," said Wayne Feinstein, Chair, Gastric Cancer Foundation.
To learn more about KeVita, visit KeVita.com and follow us @KeVitaDrinks on Instagram, Facebook and Twitter.
About KeVita
KeVita is a leader in fermented probiotic and kombucha beverages with 3 refreshingly accessible product lines and live probiotics in every bottle. With over two dozen flavors of Sparkling Probiotic Drink, Master Brew Kombucha and Cleansing Probiotic Tonic, all KeVita drinks are certified organic, non-GMO, gluten-free and vegan. Handcrafted since 2009, KeVita has grown from a kitchen in Ojai, California to over 20,000 retail locations across North America. KeVita uses only the purest ingredients and pairs age-old techniques with modern technology to provide the finest quality, flavor, and functionality in the market. This commitment to quality continues through their advocacy for rigorous testing and transparency in fermented beverage labeling. Learn more about what's inside KeVita's pure and powerful promise at KeVita.com.
About Gastric Cancer Foundation
Gastric Cancer Foundation is dedicated to improving the lives of people affected by stomach cancer and to working with leading researchers to find a cure.
Media Contact
Kelsey Cycan
Harmonica
[email protected]
1Maximum donation of $25,000
Photo - http://photos.prnewswire.com/prnh/20160921/410692
SOURCE KeVita
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