KEY MORTGAGE LAUNCHES NEW AFFINITY CHANNEL TO EMPOWER CREDIT UNION & COMMUNITY BANK PARTNERSHIPS

Through the program, institutions can expand mortgage offerings, strengthen client loyalty, and grow revenue, without added overhead

CHICAGO, Sept. 16, 2025 /PRNewswire/ -- Chicago-based Key Mortgage Services, Inc., an independent, family-owned mortgage provider and part of the Baird & Warner family of companies, proudly announces the launch of Key Mortgage Affinity, a new initiative aimed at strengthening partnerships with credit unions and community banks by seamlessly integrating advanced mortgage capabilities into their existing offerings.

Through Affinity, Key Mortgage provides end-to-end support including loan origination, processing, underwriting, closing, and personalized borrower guidance, all while keeping the partner's brand front and center. In addition to mortgage, the program also offers access to relocation, and loan trading services, creating a comprehensive platform for financial institutions to serve their members and communities more effectively.

The program integrates seamlessly into partner operations, giving institutions access to a broader loan portfolio, enhanced relocation support for members on the move, and secondary market expertise through loan trading. With Key Mortgage Affinity, financial institutions can expand their service offerings, deepen member relationships, and uphold the high service standards their borrowers expect.

"Our goal with Key Mortgage Affinity is to be a true partner, helping institutions serve their customers more deeply without burdening them with additional infrastructure," said Ralph Melbourne, President of Key Mortgage. "We handle underwriting, closing, and offer a wide product range, all while the partner retains the client relationships."

By design, this model helps institutions strengthen relationships with current customers and provides flexibility without taking on additional staff or technology. To meet the diverse needs of each institution, Key Mortgage Affinity offers three unique partnership models - Aligned, Integrated, and Broker - allowing partners to choose the level of integration and support that best aligns with their goals.

Other key benefits of the program include access to competitive and niche products, co-branded marketing, training support, and a fulfillment team achieving customer satisfaction scores above 90 NPS.

For more information, visit mykeymortgage.com/affinity.

ABOUT KEY MORTGAGE SERVICES, INC.
Key Mortgage is a family-owned independent full-service financial products provider, proudly ranked among the top lenders in Chicagoland with an industry-leading Net Promoter Score. As an independent lender, Key Mortgage is able to provide a wide range of innovative, unique loan products that make homeownership more achievable for all. Backed by cutting-edge technology and operational excellence, a purchase-focused, agent-centered and client-first approach is the hallmark of Key Mortgage business. With roots in Chicago that date back to 1855, the company is licensed to lend in Illinois, Arizona, California, Colorado, Florida, Georgia, Indiana, Michigan, Minnesota, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Washington, and Wisconsin. Learn more at mykeymortgage.com.

ABOUT KEY MORTGAGE AFFINITY
Key Mortgage Affinity is a strategic partnership platform that gives credit unions, community banks, and organizations the tools to offer a full suite of home loan services. Through strategic collaboration, Key Mortgage delivers end-to-end mortgage support including origination, processing, underwriting, and closing, backed by an experienced lending team and modern technology.

In addition to mortgage solutions, the program also provides access to relocation support and loan trading expertise, enabling partners to offer a broader range of resources that meet members' needs throughout their homeownership journey. Beyond operational support, the Affinity Program includes co-branded marketing, borrower education resources, and access to competitive mortgage products, all designed to strengthen member relationships and build long-term loyalty. By making mortgages easier to offer, the Affinity Program helps partners expand their services and grow their impact in the communities they serve.

For more information, visit mykeymortgage.com/affinity.

SOURCE Key Mortgage Services, Inc.