KFC Introduces Gold For Your Insides With Its New Georgia Gold Chicken

Crispy and Tangy Honey Mustard BBQ Debuts for Limited Time with New Celebrity Colonel

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Jan 26, 2017, 09:00 ET

LOUISVILLE, Ky., Jan. 26, 2017 /PRNewswire/ -- Following the wildly successful introduction of last year's spicy, smoky, crispy KFC Nashville Hot Chicken, the Colonel introduces a new, exclusive flavor that's like gold for your insides—Georgia Gold Honey Mustard BBQ Chicken.

Introducing KFC's new Georgia Gold Colonel. He's classy. He's successful. He's solid gold. But most importantly, he's Billy Zane, only golder. A much golder Billy Zane. (PRNewsFoto/KFC)

KFC celebrates the launch of its brand new Georgia Gold chicken at an event on Wednesday, January 25, 2017 in New York. (Photo by Amy Sussman/Invision for KFC/AP Images) (PRNewsFoto/KFC)

Lawrence Longo, CEO of Off The Menu, enjoys new KFC Georgia Gold chicken, the delicious honey mustard BBQ gold you can eat, at a launch event on Wednesday, January 25, 2017 in New York. (Photo by Amy Sussman/Invision for KFC/AP Images) (PRNewsFoto/KFC)

Guests enjoy the first taste of KFC's brand new Georgia Gold chicken at a gold-themed event at GoldBar on Wednesday, January 25, 2017 in New York. (Photo by Amy Sussman/Invision for KFC/AP Images) (PRNewsFoto/KFC)

Jason Marker, KFC U.S. President, announces new Colonel, Billy Zane and a brand new Georgia Gold recipe at an event on Wednesday, Jan. 25, 2017 in New York. (Photo by Amy Sussman/Invision for KFC/AP Images) (PRNewsFoto/KFC)

KFC's Georgia Gold is like a grown-up honey mustard - sweet with attitude. (PRNewsFoto/KFC)

Available for a limited time beginning January 30, the crispy and tangy Georgia Gold is like a grown-up honey mustard – sweet with attitude. The flavor is based on the tangy mustard-based BBQ found in South Carolina and Northern Georgia, and is a continuation of the authentic regional flavors KFC is exclusively bringing to restaurants across the country.

KFC Georgia Gold comes with a new king of fried chicken. Actor and producer Billy Zane, best-known for his roles as tycoon Cal Hockley in Titanic and most recently as Stan Gutterie on ABC's summer smash hit, Guilt, will appear as the Georgia Gold Colonel in the brand's latest ad campaign starting January 29. For the specialty role, KFC sought out an established actor who knows you don't have to be a millionaire to eat like one.

"Just like KFC's Georgia Gold, I'm sophisticated, classy and gold. Yes, you read that right. I've undergone extensive gold plating in support of this new offering from KFC. Totally worth it," said Billy Zane, the Georgia Gold Colonel.

"Our KFC Georgia Gold is like no other fried chicken you've ever eaten," said Kevin Hochman, KFC U.S. chief marketing officer. "At $5.49 it's a lot cheaper than real gold. And a lot tastier!"

Georgia Gold Honey Mustard BBQ is available in Extra Crispy™ Chicken, Extra Crispy™ Tenders and Chicken Littles^®. Participating KFCs will also offer Georgia Gold Kentucky Grilled Chicken® and Georgia Gold hot wings.

To fans' delight, KFC's wildly successful Nashville Hot Chicken (recently named one of the top five new fast food items of 2016 by Brand Eating) will also be available when Georgia Gold is added to the menu for a limited time.

Both Georgia Gold and Nashville Hot are available exclusively at participating KFC restaurants for a limited time. Individual Georgia Gold and Nashville Hot basket meals will be available for $5.49 and include three Extra Crispy™ Tenders or two pieces of Extra Crispy™ Chicken, an individual cole slaw and a biscuit. Georgia Gold and Nashville Hot Big Baskets will be available for $9.99 and include six Extra Crispy™ Tenders or four pieces of Extra Crispy™ Chicken, an individual cole slaw, an individual mashed potatoes and gravy and two biscuits (prices may vary; tax extra).

For more information, please visit: http://kfc.new-media-release.com/georgia_gold/index.html.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe^®, Extra Crispy™, Kentucky Grilled Chicken^® and Extra Crispy™ Tenders, Hot Wings™, Go Cups, KFC Famous Bowls^®, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. There are over 20,000 KFC outlets in more than 125 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram (www.instagram.com/KFC).

SOURCE KFC