KFC Wins at the Marketing Excellence Awards 2014

SINGAPORE, November 19, 2014 /PRNewswire/ --

The brand also won two Silver Awards at the annual Loyalty & Engagement Awards while its agency Capillary Technologies was named Relationship Marketing Agency of the Year 

KFC, the world's most popular chicken restaurant chain, won several awards at the recently concluded Marketing Excellence Awards and Loyalty & Engagement Awards in Singapore.

     (Logo: http://photos.prnewswire.com/prnh/20130228/599759)

At the Marketing Excellence Awards, KFC won:

• Gold for Excellence in Consumer Insights/market Research
• Silver for Excellence in Direct Marketing category

At the Loyalty & Engagement Awards, KFC won:

• Silver for Best CRM Strategy
• Silver for Best Use of Consumer Insights & Analytics

The brand's agency Capillary Technologies was also recognized as the Relationship Marketing Agency of the Year at the Loyalty & Engagement Awards 2014, for its work with clients such as Courts, Pizza Hut, PUMA, and small to medium enterprises such as Tony Moly, Aptimos and Make Up Store, among others.

"Consumers are more empowered than ever, and it is critical that businesses be in-step with their customer's needs, habits and preferences. Customer engagement is the cornerstone of success in today's retail world, and these awards are a testimony to KFC's efforts in engaging with our customers in the right way," said Virginia Ng, Senior Marketing Director at KFC. "Our partner, Capillary technologies have supported us with the right best-in-class technological and analytics expertise and bringing with them extensive industry experience. We also congratulate Capillary on winning the Relationship Marketing Agency of the Year award."

Organised by Marketing magazine, the Marketing Excellence Awards celebrate the very best campaigns, initiatives and programmes across Singapore's marketing and communications industry. It is the premier event for marketers, rewarding innovation, creativity and marketing excellence and continues to raise the industry benchmark higher. The winners were judged by an esteemed panel of client-side marketers and loyalty experts from renowned brands such as Standard Chartered, P&G, eBay and Kimberly Clark, based on the criteria of challenge, strategy, execution and results.

In partnership with Capillary, KFC is now leveraging the Lifecycle Marketing solution to align its resources and capabilities around Brand Promotions, Analytics, Loyalty-focused Campaign Management and "triggering" the right message at the right time to meet the brand objectives. KFC is able to push the boundaries of customer engagement well beyond generic mass marketing.

On this occasion, Anant Choubey, Regional Head - Asia Pacific, Capillary Technologies said, "We would like to congratulate KFC on winning the awards. Over time, KFC has been able to engage its customer base with focused campaigns which target the right customers for the right product with the right offer at the right time delivering incremental sales across its restaurants and delivery business. We are also excited about winning the Relationship Marketing Agency Award and that Singapore's marketing community acknowledges Capillary's efforts and has recognized us as a valued partner in Singapore's business ecosystem."

About KFC Singapore 

Kentucky Fried Chicken Management Pte Ltd is the leading quick-service restaurant chain in the chicken category in Singapore. KFC is renowned for serving its customers delicious, complete family meals at affordable prices. The first KFC restaurant in Singapore was opened in 1977, and there are now 83 restaurants island-wide. KFC a.m. was introduced in November 2007 and is now served at 63 of its restaurants. The company also provides KFC Delivery as part of its commitment to meet the needs of consumers. There are over 11,000 KFC restaurants in more than 80 countries and territories around the world, serving some eight million customers each day. KFC is a subsidiary of Yum! Brands, Inc., headquartered in the United States of America. To find out more about KFC in Singapore, please visit http://www.kfc.com.sg.

About Capillary Technologies, Inc. 

Capillary Technologies is a leading provider of cloud-based software solutions that enable retail marketers to quickly and easily build, manage and analyze customer data to gather deep insights and personalize customer engagement across social media, mobile, e-mail, online, and in-store channels, driving a significant increase in sales and customer loyalty.

360-degree solutions powers end-to-end customer engagement, clienteling, loyalty and social CRM for more than 150 major brands across 10,000 retail locations, bringing instant shopper gratification to over 75 million consumers across the United States, United Kingdom, Middle East, South Africa and the Asia-Pacific region.

Capillary's customers include industry leaders such as Benetton, Marks & Spencer, Puma, Pizza Hut and KFC. Capillary has been named Marketing Magazine's CRM & Loyalty Agency of the Year 2013; a Gartner 2013 Cool Vendor; and one of Mint/WSJ Bloomberg Businessweek's Hottest Technology Businesses 2013. Capillary is backed by Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures and American Express Ventures. For more information, visit http://www.CapillaryTech.com.

For more information please contact:

Virginia Ng, Senior Marketing Director, Kentucky Chicken Management Pte, +65 6233 8383, [email protected]

Neha Iyer, Media Relations Manager, Capillary Technologies Ltd, +65 9005 7483, [email protected]

SOURCE Capillary Technologies