Kia Motors Engages and Empowers Fans at VidCon 2015

As a Presenting Sponsor for the Third Consecutive Year, Kia is Creating Enhanced Fan Experiences and Showcasing Sorento, Soul and Forte Models

- The Kia Lounge allows fans to interact with talent, experience an animated photo booth, participate in a trivia game show and have an inside look at VidCon from the eyes of a well-known YouTube star

- Kia Arena Concert Series artist lineup includes Chester See, Tessa Violet, Dave Days, Hank Green and the Perfect Strangers, Madilyn Bailey, We The Kings

Jul 23, 2015, 06:00 ET from Kia Motors America

IRVINE, Calif., July 23, 2015 /PRNewswire/ -- In keeping with its commitment to digital innovation and passion for human creativity, Kia Motors America (KMA) is engaging and connecting with one of the largest gatherings of digital video creators at this weekend's VidCon 2015 in Anaheim, California, which is expected to draw more than 20,000 attendees. As a presenting sponsor, Kia is showcasing seven vehicles, including the Soul, Sorento and Forte models, while also elevating the fan experience through special artist "meet & greets" and chances to win prizes ranging from front row premium seating in the Kia VIP section at the Arena Stage to tickets for the coveted Fullscreen Movie Nights @ VidCon. Kia is hosting several areas throughout VidCon, each designed to celebrate digital video creation and social sharing.

  • The Kia Arena Stage and Kia Main Stage feature the opening and closing ceremonies, concerts, inspirational talks and the dance party.
  • The Kia Lounge features the Kia Challenge, an interactive game show that challenges fans to answer questions about YouTube, social media, pop culture and influencers across all major platforms. Top influencers Andrea Russett, Megan Batoon and Sam Tsui are co-hosting segments with a select number of fans who earn their spot on stage through qualifying competition.
  • Kia Capture, also in the Kia Lounge, provides fans the opportunity to take animated photos to be displayed on the big screens, allowing each individual a shot at their fifteen minutes of fame.
  • The Kia Parent's Lounge provides a comfortable area for parents to relax and recharge while their kids explore VidCon.
  • A Kia Soul courtesy vehicle will transport Andrea Russett to VidCon, where she will Periscope select segments titled "A Day In My Life @VidCon," allowing audiences to experience VidCon through the eyes of a creator.
  • Social Media: #KiaVidcon; @Kia (Twitter); @KiaMotorsUSA (Instagram/SnapChat)

"VidCon is an inspiring environment for Kia and a place where online innovators can unite with fans, and as a third-year presenting sponsor of VidCon, we are adding fun, creative activities to the fan experience," said Tim Chaney, vice president of marketing communications, KMA. "Creativity and innovation are hallmarks of the Kia brand, so the distinctive styling of the Forte and the fierce individualism of the Soul will fit right in at VidCon."

Now in its sixth year, the three-day conference offers fans and creators the opportunity to interact, innovate and experience the defining moments of a global cultural force. More than 300 of the most influential YouTube creators are performing, discussing and connecting with the more than 20,000 in attendance. VidCon 2015 is taking place July 23-25 at the Anaheim Convention Center. For more information, including a detailed agenda and featured creators, visit vidcon.com.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K9001 flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle2, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States.  Kia's U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.

Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts

1 2015 K900 V8 available in select trims and in select markets with limited availability.
2 Soul EV in select markets with limited availability.

 

SOURCE Kia Motors America



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