Kiki Milk Launches Kiki Milk Protein, Reimagining Plant-Based Protein

Powered by sacha inchi, an ancient Amazonian seed, Kiki Milk Protein delivers 10 grams of complete plant protein and 4g of fiber alongside the whole-food nutrition of the seed - without gums, seed oils, or unnecessary ingredients.

MARIN, Calif., Oct. 20, 2026 /PRNewswire/ -- Kiki Milk, the organic plant-based beverage brand that built its reputation on whole-food real ingredients, is entering the category on its own terms. Today, the brand announces Kiki Milk Protein, a new USDA Organic product line powered by sacha inchi, a 3,000-year-old Amazonian seed naturally rich in complete plant protein, healthy fats, and fiber. Rather than isolating a single nutrient, Kiki Milk Protein embraces the seed's whole-food nutrition, keeping these naturally occurring components together as nature intended.

Kiki Milk Protein Original is made with oats for a creamy, delicious texture that works well in cereal, protein shakes, or baking. It's vegan, allergy-conscious, and USDA Certified Organic.

The timing is deliberate. According to recent industry data released by Towards FnB, high-protein foods are now a $52 billion market, projected to reach $117 billion by 2034 - and protein drinks alone account for $30 billion of that. Seventy-one percent of American shoppers say they're actively trying to eat more protein, driven especially by Millennials, Gen Z, and women. The data found that 55% of parents say they want to introduce their children to more plant-based protein sources, but aren't sure how. Kiki Milk Protein offers a delicious new solution to satisfy this growing demand.

"The problem with most protein beverages is the quality of the protein," said Co-Founder Alex Abelin of PlantBaby, the company behind Kiki Milk. "When you create a protein isolate, the ingredient typically goes through significant processing to separate the protein from the rest of the seed. In that process, you can lose naturally occurring components like fiber, healthy fats, and other nutrients that are part of the whole food. We started with sacha inchi because it's naturally rich in high-quality protein, and our goal was to preserve the seed as close to its original form as possible - delivering protein in a way that works with the whole-food nutrition of the plant."

Unlike many conventional soy or pea protein products, which can involve significant processing and may not work well for everyone's digestion, sacha inchi is minimally processed and naturally provides complete plant protein, with all nine essential amino acids, along with 4g of fiber, omega-3 fatty acids, and naturally occurring antioxidant compounds. Each serving of Kiki Milk Protein delivers 10 grams of plant protein, primarily from sacha inchi - without gums, seed oils, or natural flavors. Just simple, whole-food nutrition, without the empty promises.

The brand calls it the difference between "empty protein" and nutrient density - and it's the through line of the entire launch.

"Protein without fiber is an incomplete equation," said Co-Founder Lauren Abelin. "Fiber helps slow digestion, support sustained fullness and energy, and creates a more balanced nutritional experience - so you're not just getting protein, you're getting protein in the context of a whole food. That's what we mean by strength in every sip."

The launch extends significant momentum for Kiki Milk, which has expanded distribution across major national chains over the past year. With Kiki Milk Protein launching online nationwide, the brand is planting a flag at the convergence of the industry's fastest-growing trends: high-protein, high-fiber, and clean-label.

Since its founding, Kiki Milk's commitment to reimagining plant-based nutrition has earned recognition from leading organizations and publications, including the 2026 Inc. 5000 Fastest Growing Private Companies, Taste for Life's Back to School Award, Fast Company's 2023 World Changing Ideas Award (Honorable Mention), and Good Housekeeping's Best Snack Award.

The brand counts Integrative Medicine physician Dr. Zach Bush and actress Daniella Monet among its advocates and continues to partner with EcoCart to support carbon-conscious commerce.

Kiki Milk Protein will be available in 32 oz six-packs on kikimilk.com for an MSRP of $49.99 and available on Amazon.

About PlantBaby 

Founded in 2020 in Kauai, Hawaii, PlantBaby is a nutrition company on a mission to nourish the next generation. Its signature product, Kiki Milk, launched in 2021 and has since grown into a family of products, including Original, Chocolate, Unsweetened, and Mac Nut varieties—along with the newest addition, Kiki Milk Protein. Every Kiki Milk product is made with real, whole-food ingredients and is free from gums, seed oils, and common allergens. Kiki Milk is Certified Organic and Glyphosate-Residue-Free, reflecting PlantBaby's commitment to clean, thoughtfully sourced nutrition. Learn more at www.kikimilk.com and follow @kikimilkco.

Press Contact:
AMC Consulting
Annmarie Mercieri Colonna
860-729-3323
[email protected] 

SOURCE Kiki Milk