Killer Content Awards Recognize SAVO for Enabling Video Storytelling

CHICAGO, May 8, 2014 /PRNewswire/ -- SAVO Group, the market leader in sales productivity solutions, today announced it has earned a Killer Content Award (KCA) in the Interactive Content category for its outstanding use of interactive multimedia elements via the company's newest application, SAVO Inspire, to drive more engaging digital conversations with prospects and customers.

A new digital postcard application, SAVO Inspire enables marketing and sales executives to create personal and interactive multimedia communications that average a six times higher open rate than HTML emails. The application can be used for a variety of communication initiatives, spanning sales conversations, internal communications and training.

SAVO Inspire's robust analytics provide insight into how many recipients have opened the postcard, which chapters of the story are viewed most and how much time is spent on each chapter. Additionally, the application integrates with marketing automation and CRM offerings to ensure relevant conversations and incorporate the latest customer data, while also making it simple to have efficient, effective and engaging virtual meetings.

"Interactive, visual communications are mandatory if you want to have a productive conversation. With the amount of text-heavy emails sent throughout the day, content that offers relevant, easily digestible pieces in audio or video formats will rise above the noise and command the recipient's attention," said Mark O'Connell, president and CEO, SAVO. "We are honored that the Killer Content Awards have already recognized SAVO Inspire for the measurable impact it has in driving greater engagement. This award validates that the application is destined to take virtual communications and content marketing to the next level."

Over the past three years, the KCAs have recognized achievements in the design and execution of content marketing programs. The KCA program, hosted by Demand Gen Report, also educates the B2B marketing community about the state-of-the-art developments in a challenging and constantly evolving field. The awards were presented to honorees during a presentation on Tuesday, May 6, 2014 at the Content2Conversion Conference in New York City's Pershing Square Signature Center.

About SAVO

Founded in 1999, SAVO enables its clients to drive sales productivity improvements through its on-demand sales enablement platform, which maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit www.savogroup.com or follow us on Facebook, LinkedIn or Twitter.

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SOURCE SAVO Group