LOS ANGELES, Sept. 5, 2017 /PRNewswire/ -- Lime Crime announced the promotion of accomplished beauty and eCommerce industries innovator, Kim Walls, to the role of Global General Manager, effective immediately.
Walls has an extensive and impressive track record of successfully building brands, from smaller startups to global multinationals. As Lime Crime's Executive Vice President for more than two years, Walls helped mold the business into one of the most recognized and rapidly growing indie cosmetic companies in the industry.
"We are thrilled to promote Kim Walls to Global GM and look forward to the significant contributions that she continues to make to our growing business," said Lime Crime Founder, Doe Deere. "As a 4th generation entrepreneur, her broad experience in the industry, as well as her expertise in growing brands, have been invaluable to us. Her leadership, contributions building out the Lime Crime team and taking our business to the next level have been particularly valuable - when it comes to making things happen, Kim Walls runs through walls! Her ability to continue to define and leverage opportunities to build and propel company growth are already a tremendous asset to Lime Crime and will continue to greatly impact the awareness of our brand."
Walls brings over two decades of experience in global eCommerce, personal care innovation, and beauty to her new role. She was a founding family member of the internationally revered specialty spa line, Epicuren and founder and CEO of Episencial where she grew the business from concept to a multimillion dollar brand through expansion into Asia and in partnership with major category players such as Ulta and Target.
Walls is also a dedicated activist for women, health and the environment. She has spent many years serving socially-conscious boards including as the Retail Relations Committee Chair for the Environmental Working Group and acting as an investment partner at the women-focused investment group, Portfolia.
As Global GM, Walls will facilitate the Los Angeles-based brand's rapid worldwide expansion, continuing to place customer experience at the forefront of every decision. Specifically, she will continue to grow Lime Crime's team, build out its technology infrastructure and work to grow both brick-and-mortar presence, as well as the brand's global cross border eCommerce business.
Helping the brand expand its cross border eCommerce business while maintaining the socially-conscious company's ethos is something Walls is particularly proud of during her tenure as EVP.
"Creating meaningful inroads in China for instance, was a challenge. It's an expansive marketplace full of consumers who care about amazing makeup and Lime Crime's message. Unfortunately wholesale wasn't an option there because China requires animal testing," she explained. "Being Vegan and Cruelty-Free is at the heart of Lime Crime, so instead we focus on shipping directly to Chinese consumers from the USA. This allows us to hit on all the key requirements to do well in a cross-border ecosystem while staying true to our brand's core values. This is just the beginning, and I'm excited about the growth to come. "
Walls looks forward to greeting and overcoming many new challenges as she sees Lime Crime through global expansion.
About Kim Walls
Kim Walls is an accomplished beauty industry executive with decades of experience in global eCommerce and product innovation. She specializes in aligning teams of all sizes to realize a shared vision, and has helped grow and build businesses from start-ups to multinationals. Her track record of commercial success leveraging progressive eCommerce technologies has earned the attention of WWD and sparked New Hope Media to name her an industry "Wonder Woman." As the Executive Vice President of Lime Crime for more than two years, she helped steer the business into one of the most recognized and rapidly growing indie cosmetic companies in the industry. In 2017 Walls was promoted to the role of Global GM.
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SOURCE Lime Crime