OTTAWA, April 10, 2012 /PRNewswire/ -- Kinaxis, provider of RapidResponse Control Tower, a multi-enterprise planning and "what-if" simulation solution, is sponsoring the Supply Chain Asia Summit 2012, which will be held on April 12 in the Pullman Shanghai Skyway Hotel in Shanghai, China.
Kinaxis, a Gold Sponsor of the event, will be exhibiting in booth #4. In addition, Poping Sung, General Manager, Greater China, Kinaxis, will deliver the following presentation on April 12 at 9:15 a.m. in the Grand Ballroom:
Supply Chain Paradigm Shift—The Face of Today's Supply Chain and a Next-Generation Solution
In the current business environment we face an unprecedented level of demand and supply uncertainty that is driven by factors including:
- Changes in buying patterns
- Accelerating rate of new product introductions rates
- Increased competition
- A global dynamic supply network
- Challenging economic conditions
What is the new supply chain agenda to manage these uncertainties? In order for companies to survive and flourish in this environment, the fundamental thinking surrounding supply chain management concepts must change. This session will introduce a new approach–enabling rapid response to change, in particular:
- How supply chain response management can be applied across the business
- The required capabilities, that when put together, enable a strategic response management competency.
- The differentiators between response management approaches and systems
Strong evidence exists that companies that have addressed these issues and matured in their process execution are significantly outperforming others in their industry.
Kinaxis delivers a cloud-based solution at the very heart of planning and response management for value chain operations. Large manufacturing companies with complex supply chain networks and volatile business environments rely on RapidResponse Control Tower for collaborative planning, continuous performance monitoring, and coordinated response to plan variances across multiple areas of the business. RapidResponse encompasses a full spectrum of supply chain related business processes, including such functions as: S&OP, supply and capacity planning, demand management, and supplier collaboration. As a result, Kinaxis customers have replaced disparate planning and performance management tools and are realizing significant operations performance breakthroughs. From a single product, customers are able to make both long-term and real-time demand and supply balancing decisions quickly, collaboratively, and in line with the shared business objectives of multiple stakeholders.
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