King of Jewelry, a Leading Online Jewelry Dealer, Proud Member of the 'Stop Blood Diamonds' Organization

LOS ANGELES, July 18, 2011 /PRNewswire/ -- The American public's knowledge of blood diamonds, or conflict diamonds, has grown greatly over the last five years, mostly due to increased media coverage via film, news, and documentaries. For those who are not familiar with blood diamonds, the term refers to diamonds that are mined in war town African countries through exploited civilian labor. Civilians are typically forced into labor in these diamond mines by warlords and gangsters who use the funds collected in the diamond trade to increase their power over the populace. In order to do its part in decreasing the influence of these insurgents, one Los Angeles based jewelry dealer, King of Jewelry, exclusively offers Blood Diamond-free diamond jewelry.

"Stop Blood Diamonds" is a not-for-profit organization that aims to promote the use and trade of conflict-free diamonds. By not selling blood diamonds, King of Jewelry is able to indirectly decrease the profits of African warlords who force civilians into labor through threats and violence. This blood diamond-free aspect of King of Jewelry has allowed it to become the preferred jewelry dealer for many who wish to support conflict-free diamonds, all the while being able to purchase from the store's extensive selection of wholesale priced jewelry pieces, such as diamond engagement rings and diamond wedding rings. While King of Jewelry has grown to be the leading wholesale jewelry dealer in downtown Los Angeles's Jewelry District, customers can also make online purchases through the store's website. All diamond jewelry pieces sold by King of Jewelry come with their respective GIA or EGL certification.

Backed by the Better Business Bureau with an A+ rating, King of Jewelry's caliber of excellence and dependability can also be found in its newly opened showroom location in the heart of downtown Los Angeles's Jewelry District. An unyielding commitment to customer satisfaction and low priced diamond jewelry has made King of Jewelry one of the premier jewelry stores in Los Angeles.

For more information about King of Jewelry's showroom, or to shop its massive online selection, please visit www.KingofJewelry.com

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SOURCE King of Jewelry