King of the Cage Announces General Tire as New Official Presenting Sponsor

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Feb 20, 2015, 06:49 ET

RANCHO CUCAMONGA, Calif., Feb. 20, 2015 /PRNewswire/ -- King of the Cage, one of the world's premier organizations for Mixed Martial Arts, is proud to announce that General Tire has been named the official presenting sponsor for King of the Cage events in 2015. General Tire now becomes the third presenting sponsor for KOTC following Rockstar from 2005-2008 and Lucas Oil from 2010-2014.

"We are pleased to welcome General Tire to our family of sponsors," stated Terry Trebilcock, CEO and Founder of King of the Cage. "Their products are amongst the most globally recognized, and having General Tire as a partner fits perfectly with the MMA fan base. We couldn't be more excited to have them on board. General Tire is an iconic brand that would bring credibility to any organization. Our company shares a similar philosophy that Anywhere is Possible."

"To align with a growing sport like MMA, and specifically King of the Cage, is a huge opportunity for General Tire," said Travis Roffler, director of marketing for General Tire. "This gives us exposure for the brand to a completely new audience of enthusiasts who are loyal to the brands that support the sport of MMA. The television package on MAVTV and on-site activation and branding allow us to communicate our message of 100 Years of Adventure to these fans. This is just one more step forward to grow the brand in the US and beyond. We're looking forward to a great partnership together."

"King of the Cage Presented by General Tire" will feature many of the most exciting athletes in the world in exciting action-filled events throughout the year. The General Tire sponsorship will be displayed on 40+ television broadcasts on MAVTV and on-site at venues in 2015.

About King of the Cage
After performing over 500 events since its inception in 1998, King of the Cage has proven to be an integral part in the evolution of Mixed Martial Arts. No other production has promoted more fights than King of the Cage. KOTC has and continues to promote hundreds of shows globally, including the United States and far-reaching countries such as: England, Singapore, South Africa, Canada, Japan, Australia, and Philippines.

King of the Cage is available weekly to over 50 million homes in the United States on cable and satellite television on MAVTV, owned by Lucas Oil and also airs in more than 60 countries worldwide which include Canada, Mexico, Philippines, Mongolia, Thailand, South Africa, and most of Europe.

King of the Cage has been a career staple for countless stars including Forrest Griffin, Quinton "Rampage" Jackson, Rashad Evans, Ronda Rousey, Krazy Horse, Keith Jardine, Mac Danzig, Urijah Faber, Joe Stevenson, and Diego Sanchez.

King of the Cage just recently reached a broadcast deal with the UFC where KOTC fights and events will now be seen on UFC FIGHT PASS, giving fans access to one of the most valuable MMA libraries, starting in 2015. Visit at http://www.kingofthecage.com.

About General Tire
For 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing Series, Best in the Desert Racing Series, Major League Fishing, Chili Bowl, Pro-Pulling, Late-Model Dirt Series, Drag Boat Series, World Cup of Softball, American Sprint Car Series, FreestyleMx.com Tour, Zero One Odyssey, and Spec Tire of Trophylite and JeepSpeed. Team GT supports off-road and short course teams including Jim Beaver, Mikey Childress, Travis Chase, CJ Hutchins, Doug Fortin, Harley Letner, Jim Riley, Macrae Glass, Randy Merritt, Ray Griffith, Ryan Beat, Carl Renezeder, Robby Woods and Camburg Racing. Visit www.generaltire.com.